QON to Continue as Communication Partner for Badminton Association of Japan in 2026

QON’s Continued Partnership with Badminton Association of Japan

QON Co., Ltd., based in Minato, Tokyo, has announced its continued role as the "Communication Partner" for the Badminton Association of Japan (BAJ) for the 2026 fiscal year. This partnership aims to leverage online communities to foster interactive communication among fans and stakeholders in the badminton community.

Since 2025, QON has been an integral partner for BAJ, contributing significantly to the establishment and management of the official fan community, "Shuttle Park." This platform serves as a dynamic hub where fans can engage, share experiences, and participate in discussions around badminton.

As of now, the Shuttle Park community has reached an impressive membership of over 12,306 members. Notable discussions include topics such as "What inspired you to start playing badminton?" and "Who is your favorite badminton player right now?" These conversations generate hundreds of comments, demonstrating the community’s active engagement and the effective role of Shuttle Park as a thriving space for badminton enthusiasts.

The growth of such interactions marks a significant evolution in how information is disseminated within the badminton community, shifting from a traditional, one-way communication model to a more engaging and reciprocal relationship. QON’s commitment to fostering these interactions goes beyond mere information sharing; it aims to create a robust community where fans feel valued and connected.

Looking forward, QON intends to further develop this partnership with BAJ, focusing on amplifying the appeal of badminton to a broader audience. By encouraging fan participation and feedback, the company aims to create new value within the community and enhance the overall experience for badminton fans.

QON Co., Ltd. specializes in building and managing online communities that bridge companies and local governments with consumers. Established in 1996, the company has successfully launched fan communities for over 300 enterprises and municipalities. Utilizing advanced data science techniques, including several patented technologies, QON supports relationship building and problem-solving to foster sustainable growth and development.

To learn more about QON’s success stories, visit their corporate website.

For further information:
Company Name: QON Co., Ltd.
Founded: 1996
CEO: Takeda Takashi
Business Description: Building and managing fan communities / Consulting
Website: QON