Atsushi Muroi Takes On Creative Director Role at Glion Group

Atsushi Muroi Takes the Helm at Glion Group

In a significant move for both Archicept City and Glion Group, Atsushi Muroi, the CEO and Creative Director of Archicept City, has been appointed as the Creative Director for Glion Group, a prominent player in the automotive industry and beyond. This appointment is anticipated to elevate Glion's brand strategy and enhance its overall market presence.

Overview of Archicept City

Archicept City, headquartered in Shibuya, Tokyo, specializes in brand design and strategy consulting, aiming to amplify the inherent values of businesses and brands through real-life consumer experiences. With technological advancements in AI and digital technology reshaping service delivery, Muroi emphasizes the importance of human-centered services. This strategy aligns with the mission of Glion Group to provide richer experiences to its customers through a diverse range of services, not limited to automotive.

About Glion Group

Founded in 1986, Glion Group began as an automotive repair shop and quickly grew into a reputable dealership specializing in imported and domestic vehicles. Over the years, the group has diversified its offerings, now encompassing over 150 companies, contributing to various sectors, including food and beverage, hospitality, bridal services, retail, education, and global endeavors. As of August 2025, Glion Group employs over 5,000 individuals, marking its evolution into a conglomerate focused on delivering exceptional experiences to its customers.

The group's commitment is reflected in the words of its President, Hidetake Kikuchi, who noted the necessity of strengthening their brand to unify the service offerings and the employee mindset, highlighting Muroi's impressive track record with numerous global brands.

Statement from Hidetake Kikuchi

Kikuchi articulated, "While we have enjoyed tremendous support from our clients, we are aware of the need to evolve into a company that provides richer experiences. This is why we approached Muroi to be our Creative Director, and we are thrilled he accepted. His insight will undoubtedly elevate our brand value."

Muroi's Vision for Glion Group

Muroi shares a vision that resonates with Glion's existing philosophy. He remarked on the importance of crafting brand experiences that blend warmth and elegance, creating meaningful connections. "In a world driven by technology, the direct service and experiences delivered by individuals hold greater value than ever before," he stated, expressing enthusiasm about aligning with Glion Group’s commitment to delivering impactful consumer experiences.

Together, Muroi and Kikuchi aim to cultivate a brand culture that is attuned to the emotional landscapes of their customers, aligning with their goal of creating a mindful society through heartfelt interactions.

Conclusion

As Glion Group ushers in a new era of branding and customer experience with Muroi at the helm, it marks a pivotal step towards continuous growth and innovation. Both companies are now poised to deliver not just services but enriching experiences that resonate with the hearts of consumers.