#Japan #Tokyo #Brain Management #La torche #Sogen Ichizumi

La torche Unveils English Cover for 'Brain Management'

Introduction
La torche, a Tokyo-based company, has reached a significant milestone in its global outreach with the unveiling of the English cover for 'Brain Management', authored by Sanae Akima. This remarkable cover design was crafted by the talented art director and visual creator, Sogen Ichizumi, symbolizing the visual identity of their global expansion.

Cover Design Philosophy
The cover design embodies a minimalist aesthetic geared toward the North American market, emphasizing the book's central message: "The brain has an unconscious tendency to avoid change. The task is to shift this mechanical function into organic, creative thought." Ichizumi ingeniously explores themes of the computational versus the vital brain, embedding philosophical elements into typography, layout, and collage. The balance between the organic and inorganic, intellect and tranquility is visibly harmonized, reflecting a profound understanding of the book's essence.

Career insights from Sogen Ichizumi highlight the importance of the book cover as more than a summary—it serves as an introductory scene in a film that gains deeper meaning upon reflection after reading. This design philosophy invites readers to engage intellectually and emotionally.

Typography Choices
The cover showcases three distinct fonts, each chosen for its symbolism:
- Main Title: Georgia
- This classical serif typeface represents the author's eloquence and persona.
- Subtitle: DIN Condensed
- Drawing from German industrial design, this font metaphorically expresses rationality and structure.
- Supplemental Element: A1 Mincho (脳マネジメント)
- This typeface, also used in animation, subtly infuses an Eastern essence.

These fonts collectively illustrate the brain's duality, encapsulating the interplay between East and West, left and right-brain thinking, rationality and intuition.

About the Designer: Sogen Ichizumi
Sogen Ichizumi is not only an art director and visual creator but also serves as an associate professor at BBT University. He has collaborated with renowned entities such as Panasonic and Tsutaya for web, video, and branding projects. Additionally, his culinary exploration through the project "VEGESUSHI" has taken him to cities like New York, Paris, and Berlin for exhibitions and workshops.

For further insights into his creative process, check out his note series, including discussions about typefaces and design philosophies.
- Web
- Note

Author’s Reflections
Sanae Akima expressed profound appreciation for Ichizumi's ability to visualize the essence of 'Brain Management'. The collaborative effort illustrates the book's core themes of individuality and creativity. Akima feels proud that the rich layers of information and intention in this cover will reach audiences worldwide, symbolizing their shared journey into the realms of unique thought and innovative expression.

Book Details
Title: Brain Management – Vitalize your brain to awaken authentic power-within yourself and beyond
Author: Sanae Akima
Publisher: La torche, Inc. (English version)
Expected Release: Summer 2025 (Kindle & POD)

This English version is poised for global distribution through Kindle and international events. Further updates will follow. Please stay tuned!

Company Overview: La torche
Founded in May 2017, La torche is based at Oyama-cho 1-7-2, Tokyo Sankei Building, 27th Floor, Chiyoda-ku, Tokyo. It focuses on empowering autonomous human resources, fostering organizational authenticity and transformation projects, and promoting sustainability transformations.

For more information, visit: La torche