RevitaLash® Cosmetics Celebrates Two Decades with $20 Million Breast Cancer Initiative

RevitaLash® Cosmetics Celebrates 20 Years with a $20 Million Commitment

RevitaLash® Cosmetics, a leader in the lash and brow industry, is setting an ambitious goal to raise $20 million to support breast cancer research and care as part of its 20th anniversary celebration. This initiative, titled "20 Years. $20 Million. One Mission," not only highlights the brand's commitment to philanthropy but also its deep-rooted connection to breast cancer awareness and support.

Founded in 2006, the story of RevitaLash began with a loving gift from Dr. Michael Brinkenhoff to his wife, Gayle, during her battle with metastatic breast cancer. His creation of the original lash serum was a heartfelt attempt to help her feel beautiful and confident during a challenging time. This personal connection has driven the company’s philanthropic mission since the beginning.

Today, RevitaLash is recognized globally, with its award-winning RevitaLash® Advanced eyelash conditioner selling approximately once every 30 seconds worldwide. The company's commitment to philanthropy is exemplified through its Eternally Pink® pledge, which provides continuous financial support to breast cancer initiatives aimed at improving the quality of life for patients.

The establishment of the $20 million goal follows the success of the brand’s previous effort, the "Road to $10 Million" initiative, which they exceeded by raising over $13 million since 2008 through donations and contributions. This previous initiative and the new target signify the brand’s ongoing dedication to fighting breast cancer.

Michael Brinkenhoff, CEO, expressed his pride in the impact RevitaLash has made, saying, "Our mission to inspire confidence and beauty has affected millions around the globe." He emphasizes the importance of giving back, noting that beauty has the power to both inspire hope and change lives.

Also highlighting the initiative, Dariel Sidney, Vice President of Global Philanthropy, remarked, "This new goal serves as a collective call to action for our team, partners, and consumers. It signifies our unified ambition to enhance breast cancer treatments, support patient quality of life, increase awareness, and work toward a cure."

As part of the 20th-anniversary celebrations, RevitaLash will launch the "20 Years of the Lash Shadow™" campaign throughout 2026. This campaign will reflect on the company’s status as a pioneer in the beauty industry, showcasing its innovative products while simultaneously honoring Gayle Brinkenhoff’s legacy.

Marketing efforts will include outreach on digital platforms and social media to inspire awareness around the advancements in lash and brow beauty, as well as the importance of contributing to causes like breast cancer research which affects millions.

RevitaLash® Cosmetics continues to lead the charge in providing quality lash and brow enhancement products globally. Available in over 70 countries, its offerings include the popular RevitaBrow® Advanced Eyebrow Conditioner alongside various other products. The company remains committed to societal responsibility, actively donating a portion of its proceeds year-round to breast cancer education and research initiatives beyond the month of October, which is typically recognized as Breast Cancer Awareness Month.

For more information about RevitaLash® Cosmetics and its philanthropic efforts, visit RevitaLash.com.