#Saudi Arabia #Riyadh #Energy #KAPSARC

KAPSARC Unveils New Brand Identity

KAPSARC, an influential think tank based in Saudi Arabia, has recently introduced its first brand refresh since its inception in 2016. This initiative represents a pivotal moment in the organization’s ongoing evolution, reinforcing its commitment to becoming a trusted advisor within the realms of energy and sustainability, both locally and internationally.

The refreshed visual identity has been meticulously designed to retain elements of the original logo, ensuring continuity and maintaining institutional recognition. However, it has been refined to present a more striking and modern aesthetic. The most prominent features of this rebranding effort are the newly adopted color palette of emerald green and graphite gray, which together embody the core values and aspirations of KAPSARC.

Significance of Colors

Emerald green is symbolic of wisdom, foresight, and sustainability. It embodies KAPSARC's serious dedication to rigorous data collection and insightful analysis aimed at promoting sustainable practices in the energy sector. Moreover, this color reflects Saudi Arabia's cultural heritage, capturing the nation’s ambitious goals towards sustainable development and societal well-being.

Graphite gray, on the other hand, makes a strong statement about clarity and effective communication, essential qualities in policy advisory roles. The choice of this color also signifies the importance of graphite in energy storage technologies, indicating KAPSARC's focus on facilitating global transitions towards sustainable energy solutions.

KAPSARC's Mission

KAPSARC stands as an advisory think tank with a mission to advance knowledge concerning energy, environmental issues, and regional economy. With its status as an accredited observer to significant bodies such as the United Nations Framework Convention on Climate Change (UNFCCC) and the United Nations Environment Program (UNEP), KAPSARC actively engages in global dialogues surrounding climate and environmental matters. Its mandate is not just to advance Saudi Arabia’s energy sector but also to provide substantial evidence-based insights aimed at informing global policy.

The organization has consistently aimed to make a positive impact on energy sustainability through robust research methods and collaborative partnerships. The rebranding serves as a visual representation of its goals to be at the forefront of energy policy advocacy, enhancing its credibility and recognition on the international stage.

Looking Forward

As KAPSARC moves forward with its new corporate identity, it emphasizes not just its evolution as a think tank, but also its role in shaping a net-zero future through data-driven approaches. The refreshed identity is expected to bolster the organization’s visibility and capacity to influence energy and climate policy.

For further insights into KAPSARC’s activities and to learn more about their pivotal research, visit www.kapsarc.org.

KAPSARC’s push for a modernized identity is more than just about aesthetics; it is about solidifying its position as a leader in energy advisory services, steering the conversation toward effective and sustainable solutions for the future.