#USA #BRP Inc. #Valcourt, QC #Ski-Doo #snowmobiling

Ski-Doo's Snow PASS Program: Strengthening Winter Trails Across North America

On September 15, 2026, Ski-Doo, a renowned brand under BRP Inc., celebrated the dedication of grassroots organizations and volunteers who play a critical role in maintaining and enhancing snowmobiling access throughout North America. At the annual Hay Days event, Ski-Doo announced the recipients of its 2026 Snow PASS grants, allocated to over 50 clubs, with each receiving up to $5,000 designed to support essential winter infrastructure projects.

These grants focus on a range of projects aimed at preserving access and improving trail conditions, including bridge repairs, signage enhancements, volunteer recruitment initiatives, and programs aimed at introducing newcomers to snowmobiling. By investing in these community-driven efforts, Ski-Doo underscores its deep commitment to ensuring that winter trails remain safe, enjoyable, and accessible for all riders.

The Snow PASS program, supported by Ski-Doo’s extensive dealer network, has distributed more than CAD $1.5 million since its inception, benefiting countless community-led projects. These initiatives not only enhance the quality of the trails but also strengthen local communities, creating a sense of belonging among snowmobiling enthusiasts.

Bridging Communities Through Snowmobiling

David Baker, Vice President and General Manager of Powersports at BRP, stated, “Snowmobiling simply wouldn't exist without the incredible work of clubs and volunteers. These organizations are vital in maintaining trails, preserving access, and welcoming new riders into the sport.” This sentiment resonates strongly within the snowmobiling community, where volunteers dedicate countless hours to keep trails safe and enjoyable, emphasizing the collaborative spirit that defines snowmobiling culture.

Through the Snow PASS program, clubs such as [Insert Club Name 1], [Insert Club Name 2], and [Insert Club Name 3] have been able to execute vital maintenance projects and enhance the overall riding experience for both seasoned and novice riders. The program ensures that winter trails continue to thrive, showcasing the passionate efforts of those who work tirelessly to promote the sport.

Commitment to Responsible Riding

The Snow PASS initiative aligns with Ski-Doo’s Responsible Rider initiative, which emphasizes the importance of responsible riding practices and access preservation. As winter approaches, the collective efforts of clubs, volunteers, and Ski-Doo dealers become all the more crucial in ensuring that the snowmobiling experience remains vibrant and welcoming.

As the upcoming winter season draws near, the excitement among riders grows, fueled by the knowledge that their trails are being meticulously cared for. To every club member, groomer operator, trail maintenance worker, landowner liaison, and volunteer: thank you for your unwavering dedication. Your important work not only preserves access and maintains trails but also creates that unmistakable feeling of adventure that Ski-Doo riders cherish every winter.

For updates on the 2026 Ski-Doo Snow PASS grant recipients and project progress throughout the season, visit Ski-Doo's official website and follow them across various social media platforms to stay connected with this thriving community. Together, we can ensure that snowmobiling continues to flourish in North America.

About BRP

BRP Inc. is a global leader in the power sports industry, backed by over 80 years of innovation and consumer focus. Offering a diverse portfolio that includes Ski-Doo, Lynx, Sea-Doo, and Can-Am, BRP provides thrilling adventures spanning multiple recreational domains. The company’s commitment to optimizing the riding experience further strengthens its mission to engage with and enhance outdoor lifestyles.