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JAL and FAV Hospitality Group Team Up for Exciting New Partnership

On August 27, 2026, Japan Airlines (JAL) and FAV Hospitality Group have announced a major collaboration aimed at enhancing customer travel experiences. This partnership will focus on hotel development and introduce new services for JAL Mileage Bank (JMB) members through the FHG HOTELS network. As part of their collaboration, the two companies will initially work together on the Naha Higusawa Hotel Project located in Okinawa, Japan.

Strengthening the Collaboration and Customer Value

The collaboration between JAL and FAVG aims to enrich the “JAL Mile Life,” which revolves around providing customers with a variety of services aimed at accumulating and using miles. JAL has emphasized the importance of delivering unique travel experiences, especially those that fall outside typical routines. The partnership will significantly expand lodging perks available to JMB members at all hotels under FAV Hospitality Group’s banner, thereby enhancing their overall travel experiences. Additionally, JAL will leverage its robust member base and communication capabilities to promote FHG HOTELS, further increasing brand awareness and customer engagement. This partnership serves dual purposes: increasing the attractiveness of FHG HOTELS and enhancing the value of JAL miles.

Insights into FHG HOTELS

FHG HOTELS is a rapidly expanding hotel group focused on providing spacious, stylish accommodations primarily in major tourist areas across Japan. The brand is designed to cater to diverse customer needs, featuring several distinct offerings within their portfolio:

• - FAV LUX: Aiming to create fun experiences for groups, this brand features spacious suites along with amenities like dining and saunas, providing enriching lodging experiences. More about FAV LUX

• - Seven x Seven: A high-end line offering luxury experiences, paired with sophisticated design and prime locations. Visit Seven x Seven

• - Edit x Seven: This brand allows travelers to craft personalized journeys, inheriting the thematic elements of Seven x Seven. Discover Edit x Seven

• - Base Layer Hotel: Strategically located in urban settings to serve as bases for both business and leisure activities, this brand brings functionality and comfort together. Explore Base Layer Hotel

• - Hotel Fork & Knife: This brand centers around cultural and culinary experiences, inviting guests to immerse themselves in local traditions. Visit Hotel Fork & Knife

Service Overview Beginning August 27, 2026

Through this partnership, several compelling services will be made available to JMB members, including:

1. Miles Accumulation through Stays: Customers who book accommodations via the FHG HOTELS website through the JAL Mileage Park portal will earn 1 mile for every 100 yen spent, inclusive of taxes and service charges.

2. Discounted Accommodation Coupons: Accumulated JAL miles can be exchanged for valuable accommodation coupons for use at FHG HOTELS. During the initial promotion period (August 27 to October 29), members can benefit from enhanced exchange rates.

3. Special Pricing for JAL Global Club Members: Exclusive offers will be provided to JAL Global Club members, allowing them to book stays at FHG HOTELS at special rates.

This partnership not only enhances customer experiences but also fosters deeper collaboration between two innovative leaders in their respective fields. As they work to refine and broaden their services, JAL and FAV Hospitality Group are poised to set new standards in travel and accommodation industries in Japan.