#United States #equipifi #Ascend Credit Union #BNPL Program #Tullahoma

Ascend Federal Credit Union Launches BNPL Program

Ascend Federal Credit Union, a cooperative financial institution tailored to the needs of its more than 260,000 members, has recently unveiled a pioneering Buy Now, Pay Later (BNPL) program. This initiative, designed to facilitate financial wellness, is integrated into the credit union's digital banking services via equipifi, a leader in BNPL solutions for financial institutions.

The BNPL program allows Ascend members to make eligible purchases and pay for them in manageable, predictable installments, directly through their existing checking accounts and debit cards. The initiative not only streamlines the process of spending but also reinforces members' capacity for effective budgeting and alleviates financial strain.

According to Trevor Williams, Ascend’s Chief Lending Officer, “Our BNPL program aligns with our commitment to empower our members by providing practical solutions that prioritize their financial needs.” By incorporating this program into their mobile app and online banking platform, members gain a powerful tool to enhance their financial management skills.

One of the standout features of Ascend's BNPL offering is that it is fully integrated within the credit union's secure banking environment. This design ensures a seamless user experience while safeguarding member data and financial transactions. This integration also means that any revenues generated through the program are reinvested back into the community, fostering sustainable growth and improved services.

The BNPL platform does not merely mimic existing options available from third-party providers. Instead, it offers personalized solutions that enable members to plan their purchases while having the flexibility to divide their transaction costs over time. By allowing eligible debit card purchases to convert into installment plans, members retain greater control over their finances. This capability is especially vital in today's economic landscape, where financial pressures are ever-present.

“Ascend Federal Credit Union showcases how financial tools can embody responsibility and service,” mentioned Bryce Deeney, Co-Founder and CEO of equipifi. “By leading with a focus on long-term wellness and member needs, Ascend is setting a benchmark for community-oriented banking practices.”

As the demand for BNPL options rises across the nation, Ascend remains dedicated to adapting its offerings to better meet the evolving needs of its membership base. This program not only reflects the credit union's mission to provide accessible, innovative financial solutions but also reinforces their ongoing commitment to serve with excellence and care.

Beyond BNPL, Ascend Federal Credit Union is recognized as the largest credit union in Middle Tennessee, boasting over $4.4 billion in assets. It offers a comprehensive range of services, including banking, loans, retirement, and investment opportunities, alongside enhanced educational resources aimed at promoting financial literacy.

Ascend, federally insured by the National Credit Union Administration, continues to prioritize its mission of community support and accountability through its extensive network of branches, ATMs, and online platforms. For further information on Ascend and its offerings, visit ascend.org.

With its innovative BNPL program, Ascend Federal Credit Union reaffirms its role as a leader in the financial sector, dedicated to uplifting its members and communities alike.