#H.I.G. Capital #London #United Kingdom #Kantar Media #Media Measurement

H.I.G. Capital Acquires Kantar Media

In a significant development within the investment industry, H.I.G. Capital, a leading global alternative investment firm managing $70 billion in capital, has successfully completed its acquisition of Kantar Media from the Kantar Group. This move, announced on August 4, 2025, positions H.I.G. to further enhance its portfolio with a company recognized for its innovative media measurement and analysis offerings.

About Kantar Media

Kantar Media, headquartered in London, United Kingdom, is renowned for its expertise in providing insights into audience behavior, advertising effectiveness, and media consumption patterns. Operating in over 60 markets, Kantar Media delivers a comprehensive portfolio of solutions that includes audience measurement, cross-media analytics, and media validation tools. These services are designed to support brands, agencies, and media owners in optimizing their marketing strategies.

Patrick Béhar, the CEO of Kantar Media, expressed excitement about joining the H.I.G. family, stating, "We are thrilled to officially be part of H.I.G. with the completion of this transaction. I want to extend my gratitude to H.I.G. for their confidence in our vision and their substantial investment in our future. This milestone marks the beginning of an exciting new chapter where we will sharpen our strategic focus, strengthen our position as an independent authority in media measurement, and drive innovations for our clients, partners, and teams globally."

Future Aspirations

Nishant Nayyar, Managing Director at H.I.G., commented on Kantar Media’s integral role in the global media ecosystem, highlighting its provision of critical data and AI-driven analytics that propel strategic decision-making for clients. Nayyar noted that with Kantar Media's evolving suite of data solutions and proprietary measurement capabilities, the company is well-positioned under Béhar's leadership to thrive as an independent entity and accelerate its growth as a leader in media measurement and advanced analytics.

Markus Noe-Nordberg, Managing Director and Head of H.I.G. Europe Middle Market Private Equity, added, "We are very pleased to have the opportunity to invest in Kantar Media, a company that leads in audience measurement and analysis. H.I.G.'s experience in scaling companies and executing corporate carve-outs is an excellent fit to support Kantar Media's transition to independence."

The investment comes with the backing of Morgan Stanley & Co. International, ING, and Simpson Thacher & Bartlett LLP, which provided advisory services during the acquisition.

H.I.G. Capital Overview

Founded in 1993, H.I.G. Capital has invested in over 400 companies globally and currently manages a portfolio consisting of more than 100 companies that collectively generate over $53 billion in revenue. H.I.G. specializes in providing both debt and equity to middle-market companies, employing a flexible, operationally focused approach that adds significant value.

Their equity funds target management buyouts, recapitalizations, and corporate carve-outs of both profitable and unprofitable manufacturing and service companies. Their credit funds provide senior, unitranche, and subordinated debt financing for businesses of all sizes on both direct and secondary market bases.

The firm also operates real estate funds that invest in value-add properties and H.I.G. Infrastructure emphasizes value-creating investments in the infrastructure sector.

H.I.G. Capital’s global presence spans multiple cities including Miami, Atlanta, Boston, Chicago, Los Angeles, New York, San Francisco, and international offices in Hamburg, London, Luxembourg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro, São Paulo, Dubai, and Hong Kong.

For more information about H.I.G. Capital, visit hig.com.