Mountain Dew® Baja Blast® Teams Up with Major League Baseball as Official Soft Drink

Mountain Dew® Baja Blast® and Major League Baseball: An Exciting Partnership

As Spring Training begins, excitement is high with the announcement that Mountain Dew® Baja Blast® has been named the Official Soft Drink of Major League Baseball (MLB). This tropical lime-flavored soda, known for its electrifying energy, will now be available at ballparks and home game-watching parties across the nation.

Mark Kirkham, Chief Marketing Officer at PepsiCo Beverages U.S., expressed the brand's enthusiasm, stating that Baja Blast captures the energy of baseball, enhancing every moment of the game, from the first pitch to the thrilling seventh-inning stretch, and right through to critical late-game rallies.

In celebration of this partnership, Mountain Dew will implement a unique promotional campaign entitled 'Get a Baja for a Blast.' This initiative rewards fans for long-distance home runs, turning these exciting moments into product incentives. Details on how to participate are expected to roll out soon on BajaBlastHomeRuns.com. Fans are encouraged to keep an eye on the site for updates as the baseball season begins.

Uzma Rawn Dowler, Senior Vice President and Chief Marketing Officer of MLB, commented on the synergy between the MLB and Mountain Dew, stating that this partnership exemplifies Mountain Dew's commitment to engaging with fans in meaningful ways. The buzz around the MLB, following a historic postseason, reflects the kind of energy that Mountain Dew encourages.

Beyond Baja Blast, Gatorade, another PepsiCo staple and longtime partner of MLB since 1990, will continue its role as the league’s official sports drink. This dual partnership is set to kick off with a ceremonial ringing of the Opening Bell at the Nasdaq MarketSite in Times Square, marking the beginning of the 2026 baseball season.

Mountain Dew fans can look forward to a summer filled with thrilling games, flavorful soda, and exciting promotions as they cheer for their favorite teams. With the MLB focused on enhancing the fan experience through vibrant marketing strategies and star players like Shohei Ohtani and Aaron Judge, the collaboration between MLB and PepsiCo is poised to drive engagement and excitement in the sport.

For updates and insights throughout the season, fans can follow @MountainDew and @MLB on social media platforms. Get ready for a slam dunk of a season where baseball and Baja Blast make the perfect match!

About PepsiCo

PepsiCo is a global leader in the convenience food and beverage sector, boasting a diverse portfolio of well-known brands. In 2025, the company reported nearly $94 billion in net revenue, driven by its extensive range of products. PepsiCo is committed to sustainable growth through its pep+ strategy, ensuring a positive impact on the communities it serves.

About Major League Baseball

Major League Baseball is the highest level of professional baseball in the United States and Canada, with a rich history and a growing fan base. Under the leadership of Commissioner Robert D. Manfred, Jr., MLB continues to achieve record attendance and innovation on and off the field, promising a thrilling season ahead for fans of all ages.