Shelly Introduces Plug Gen4, the Next Evolution of Smart Home Automation

Shelly Unveils the Plug Gen4: Transforming Home Automation

Shelly Group, a recognized leader in home automation solutions, has taken a significant step forward with the launch of the Shelly Plug Gen4. This latest smart plug promises to not only enhance connectivity options but also prioritizes user privacy and energy management. Ideal for both residential and commercial applications, the Shelly Plug Gen4 aims to redefine what users expect from smart home technology.

The Shelly Plug Gen4 is designed for maximum flexibility, enabling users to enjoy seamless connectivity across various smart home ecosystems. Its compatibility with Matter, Wi-Fi, and Zigbee allows for easy integration with popular platforms such as Google Home, Amazon Alexa, Apple Home, and Samsung SmartThings. This extensive compatibility ensures that users can manage their devices effortlessly, whether at home or on the go.

One of the standout features of the Shelly Plug Gen4 is its real-time energy monitoring capability. Users can easily assess their energy consumption, identify inefficiencies, and automate energy-saving routines. This greenery-conscious approach aligns with modern expectations for sustainable living. Moreover, the ability to have complete local control means that users can maintain privacy while enjoying the benefits of smart technology, free from concerns about data overreach.

What sets the Shelly Plug Gen4 apart from its predecessors is its advanced automation features. Users have the ability to create customized routines through the plug’s scripting capabilities. This is particularly advantageous for tech enthusiasts and businesses seeking to implement sophisticated automation solutions. By leveraging the included Shelly script editor or tapping into a library of pre-configured scripts, users can set specific automations based on their unique requirements, thus enhancing the utility of the device.

For advanced users, the Shelly Plug Gen4 offers the option to manage not just basic on/off functionality but integrate deeply into their living environments. The device can interact with various appliances and systems, facilitating practical automation for lighting and home electronics. Users can establish personalized schedules or manage unexpected scenarios like automatically rebooting network devices during outages, which showcases the capabilities of the Gen4 in addressing real-world issues.

In addition to its communication abilities, the Shelly Plug Gen4 is designed with safety and durability in mind. It can support devices with a power load of up to 1800W (15A) and features robust protections against over wattage, over current, over voltage, and overheating. These safety features make it an ideal choice for a range of applications, further expanding its appeal in both home and professional settings.

The device boasts a user-friendly setup process, allowing users to quickly integrate the Shelly Plug Gen4 into their homes through the intuitive Shelly app. A built-in Lux sensor contributes to its functionality, enabling automated adjustments based on ambient light levels. Furthermore, the Plug features a customizable LED that can serve as an indicator light or night light, providing another layer of practicality for users.

Shelly Group actively prioritizes data security, implementing TLS 1.2 encryption and GDPR-compliant cloud operations. This allows for secure communications across all devices linked to the Shelly Plug Gen4, reinforcing consumer trust in their smart home environments.

"The Shelly Plug Gen4 isn't just another smart plug; it's a potential game-changer for smart homes," says Svetlin Todorov, CEO of Shelly USA. This device, with its extensive capabilities, is designed to help users simplify their lives, manage their energy consumption, and fully embrace the ease of automation in the 21st century.

Available now in both white and black finishes, the Shelly Plug Gen4 can be purchased directly from us.shelly.com or through authorized retailers across North America. With an MSRP of $19.99, the Plug Gen4 is positioned to deliver both functionality and affordability, making it an attractive option for anyone looking to enhance their smart home experience.

For further exploration into Shelly's diverse array of smart home solutions and insights into the company’s broader vision for innovation, visit us.shelly.com.