Zully Appoints Matt Montemayor as Executive Vice President of Sales Ahead of Launch

Zully's New Era with Matt Montemayor as Executive VP of Sales

In a strategic move to boost its sales efforts, Zully, a trailblazer in mobile-first entertainment, has named Matt Montemayor as its Executive Vice President and Head of Sales. With the launch of Zully's unique microseries platform slated for this Fall, Montemayor steps into a pivotal role aimed at transforming how brands connect with audiences through innovative storytelling.

Zully is revolutionizing content consumption by offering a first-of-its-kind, ad-supported micro-series platform, designed precisely for U.S. audiences. The app is engineered for high engagement, featuring short-form episodes that last between 60 and 90 seconds. Montemayor will be at the helm of all advertising and sponsorship sales, shaping the narrative around how digital media integrates seamlessly with entertainment.

Montemayor expressed enthusiasm about his new position, stating, "I'm honored to take on this new role and help lead the next phase of Zully's growth. Zully has the potential to redefine how brands engage with consumers by bringing advertising and entertainment together in a way that feels natural, relevant, and impactful." His vision aligns with Zully's goal to create a captivating service that merges storytelling with advertising, maximizing both viewer experience and brand benefits.

The platform is set to launch with an impressive library of over 50 original series that span various genres including drama, romance, action, and fantasy. Zully aims to connect with younger viewers who consume entertainment on mobile devices, reflecting a cultural depth that resonates with diverse audiences from the U.S., Europe, LatAm, and Asia.

Isabel Rafferty Zavala, CEO and Co-Founder of Canela Media, which spearheads Zully, believes that Montemayor's background makes him an excellent fit for this role. She remarked, "Matt is the ideal leader to help our advertisers and partners see the potential of what Zully can do for them." Having established Canela Media's advertising business from scratch, Montemayor's entrepreneurial spirit, strategic insight, and ability to foster enduring client relationships will be invaluable as Zully prepares to enter the market.

Montemayor's extensive experience, spanning over 20 years, includes senior roles in prominent media companies such as NBCUniversal, Pandora Media, and Emmis Communications. His most recent tenure as Senior Vice President of Sales at Canela Media had him overseeing revenue strategies and sales operations across a vast region, orchestrating advertising sales that spanned multiple formats including streaming TV and digital video.

As he transitions to Zully, Montemayor plans on leveraging his startup expertise, commercial vision, and client-centric outreach to replicate his previous success at the new platform. Zully differentiates itself by blending high-quality content with innovative advertising experiences, offering brands unique opportunities to engage with consumers.

Launching in Fall 2026, Zully promises to carve out a distinct niche in the entertainment space by catering to the viewing habits of Generation Z and younger audiences. Built on the foundation of Canela Media's industry knowledge and experience, Zully redefines mobile entertainment, ensuring that premium storytelling is accessible, engaging, and relevant to today's digital consumers.

For more information about the upcoming launch and the innovative content Zully plans to offer, visit zully.app.