SaFo's Commitment to Organic and Ethical Living
In a world increasingly conscious of sustainability and well-being,
SaFo emerges as a pioneer in the organic bedding industry. This innovative brand, under the umbrella of
Heart Co., Ltd., stands out thanks to its commitment to high-quality, environmentally friendly products, crafted in their own organic factory located in the serene mountains of Kochi, Japan.
A Legacy of Organic Certification
Founded by Hiroaki Yamaoka, Heart Co., Ltd. became the first bedding manufacturer in Japan to secure both the
Global Organic Textile Standard (GOTS) and
Organic Content Standard (OCS) certifications. This achievement marks a significant milestone as they celebrate their 20th year of continuous compliance with these rigorous international standards. These certifications not only set strict guidelines for producers and manufacturers but also ensure the protection of the environment surrounding consumers.
The Upcoming Exhibition: Okawa Furniture Exhibition 2026
SaFo is set to display its range of organic bedding and apparel at the
58th Okawa Furniture Exhibition, taking place from January 14 to 15, 2026, at the Okawa Industrial Hall in Fukuoka, Japan. Visitors will have the opportunity to see a variety of products made from sustainable materials, including new upcycled items crafted through ethical production practices. This exhibition serves as an excellent platform for industry professionals and buyers, rather than the general public, to explore the innovative offerings of SaFo.
Creating a Comfortable and Sustainable Atmosphere
The manufacturing process at the SaFo factory is a finely tuned operation where experienced staff monitor the weather, temperature, and humidity daily to optimize the use of natural materials. Maintaining energy efficiency is also a priority, as the company implements strategies to minimize environmental impact while ensuring a suitable manufacturing environment.
Product Line Highlights
Visitors to the exhibition can expect to see a range of organic products, including:
- - Organic Cotton Bedding: Soft, comfortable, and sustainably sourced.
- - Organic Cotton Fur Series: A unique blend of comfort and luxury.
- - Organic Cotton Apparel: Stylish clothing options made from natural materials.
SaFo's Philosophy
At its core, SaFo believes in the power of organic products to protect both people and the planet, advocating for a shift towards a sustainable future. With complete traceability across all processes, each product is free from harmful chemicals, ensuring a safe atmosphere for consumers and contributing positively to the environment.
Company Achievements and Recognition
Heart Co., Ltd. has earned numerous accolades for its commitment to consumer-oriented practices and sustainable development. Notable awards include:
- - The Minister of Economy, Trade and Industry Award for Excellence in Consumer-Oriented Businesses.
- - Recognition as a Superior Company for Product Safety Measures.
- - Inclusion in the Top 100 Diversity Management Companies.
- - The Kochi Eco-Industry Award from the Governor of Kochi Prefecture.
- - Inclusion in the Manufacturing White Paper at the National Diet.
- - Recognition as a Health Management Excellent Corporation for 2025 (for small and medium-sized enterprises).
Conclusion
As SaFo prepares for the Okawa Furniture Exhibition, it reinforces its mission to blend comfort with sustainability, providing consumers with products that not only enhance their quality of life but also safeguard the environment. With strong ethical and environmental commitments, SaFo is truly setting the standard within the organic textile market.