Smartphone Insurance Launch
2026-05-21 02:13:25

KDDI Launches Affordable Smartphone Insurance Plans for All Users

KDDI's New Smartphone Insurance: A Game Changer



KDDI, alongside Okinawa Cellular, KDDI Digital Life, and au Minor Short-Term Insurance, is set to launch an innovative product on May 21, 2026, known as povo Smartphone Insurance. This insurance is designed to cover a wide array of smartphone-related issues, including screen damage, water damage, and device malfunctions. What makes this offering particularly appealing is its accessibility; it accommodates both new and second-hand devices, allowing a broader audience to safeguard their smartphones.

Key Features of povo Smartphone Insurance



This insurance plan is not only convenient but also versatile, offering three distinct options to meet the varying needs of consumers:
1. Simple Plan – Priced at 190 yen monthly, this plan covers screen and water damage without restrictions on the purchase date.
2. Standard 5 Plan – At 270 yen monthly, this option provides broader coverage including theft and other damages, applicable to devices purchased within the last two years.
3. Standard 10 Plan – For 380 yen monthly, this plan offers the most extensive coverage, covering up to 100,000 yen for damages.

Further enhancing its appeal, the povo Smartphone Insurance allows coverage for not just the policyholder's device, but also for smartphones used by family members, making it a family-friendly solution to smartphone troubles.

Promotional Campaign



To celebrate the launch of this insurance plan, KDDI is running a promotion for new sign-ups. The first 20,000 individuals to enroll will receive a promotional code for 2 hours of unlimited data usage on the povo 2.0 system. Additionally, a raffle will take place among sign-ups for a chance to win a 3GB (30-day) promotional data pack. Codes will be distributed via email to registered users on the au Minor Short-Term Insurance portal, allowing immediate use upon entering the code within the povo 2.0 app.

Application Process and Conditions



The application process is straightforward; however, some conditions apply. Each smartphone can only be linked to one insurance contract, and those with multiple devices can apply for insurance on all their phones.

This promotional campaign will run from May 21, 2026, at 10:00 AM to June 30, 2026, at 11:59 PM. The insurance must be applied for before the deadline, and subsequent communications regarding the raffle winners will be conducted via email.

About KDDI and the Povo Brand



KDDI has introduced the povo brand as part of its ongoing efforts to provide flexible and affordable solutions to smartphone users. The povo 2.0 service operates on a zero monthly fee model, allowing users to only pay for the data they consume or require, thus ensuring maximum savings. The plans are supported by the robust au 5G network, offering reliability and speed.

KDDI's Minor Short-Term Insurance provides bespoke insurance options tailored for everyday needs that might not be covered by typical insurance products, making it a strategic addition to KDDI's service portfolio.

As the smartphone becomes an indispensable part of our lives, ensuring that it's protected is more vital than ever. With the launch of povo Smartphone Insurance, KDDI is addressing the real-life concerns of users, making this an attractive option for every smartphone owner.

For more information on this innovative product, visit KDDI's official site and explore the array of options available under the povo brand.


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Topics Consumer Products & Retail)

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