Firstrade Celebrates 41 Years with a Major Advertising Campaign in New York City

Firstrade Celebrates 41 Years in New York City

Firstrade Securities Inc., a pioneer in the online brokerage sector, is celebrating its 41st anniversary with a major advertising initiative in New York City. This ambitious campaign involves outdoor advertisements at 30 various locations, strategically placed throughout Manhattan's busiest commuter pathways. The advertisements, which will run until August 16, 2026, aim to engage with both residents and commuters alike.

The campaign spans renowned hotspots from Penn Station to Times Square, where millions of people pass by daily. Specifically, Penn Station, catering to over 600,000 passengers each day, stands as North America’s busiest train station according to Amtrak stats. Times Square emerges as another focal point, with the 42nd Street/Port Authority subway station being the most trafficked in the MTA system, accommodating more than 58.8 million travelers in 2025 alone.

In addition to these prominent locations, the advertisements will reach Grand Central, Herald Square, Fifth Avenue, Central Park South, the Flatiron District, Greenwich Village, and the World Trade Center area. This extensive campaign is poised to make Firstrade's branding visible to a vast audience of commuters, tourists, and local residents, effectively covering the north-south axis of Manhattan.

John Liu, CEO of Firstrade, shared his thoughts on this remarkable milestone: "When I founded this company in Flushing in 1985, my aim was to serve the local New Yorkers around me. The core principle of ‘customer experience first’ has remained steadfast for 41 years. By placing our ads where New Yorkers walk daily, we return to our roots in many ways."

This effort marks Firstrade’s first attempt to directly engage with the New York community through an extensive street initiative. To complement the outdoor campaign, Firstrade has also unleashed a digital treasure hunt titled #FirstradeStreetHunt on social media platforms Instagram and Threads. Participants are encouraged to find three distinct Firstrade-themed bus stop advertisements across Manhattan, take pictures, and share them while tagging @firstrade_ch and using the hashtag #FirstradeStreetHunt for a chance to win exclusive prizes, including Firstrade hats and water bottles.

This promotional treasure hunt runs until July 26, 2026, and it’s open to everyone with no purchase, account, or trading requirements. The first 30 to complete the challenge will receive a prize package consisting of both the hat and the water bottle, making it an enticing engagement for the community. The campaign reflects Firstrade’s commitment to enhancing customer interaction in a fun and innovative way, while leveraging the nostalgia linked to their early years in the bustling New York marketplace.

Firstrade Securities seeks to make investing accessible to all by upholding a principle of minimal fees and robust client service. As one of America’s leading commission-free online brokerages, they offer trading on stocks, ETFs, options, mutual funds, and high-yield fixed-income products, such as Treasury securities and corporate bonds.

Founded in 1985, Firstrade is a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). With an unwavering focus on providing comprehensive investment tools for self-directed investors, Firstrade aims to empower clients to take control of their financial futures effectively. For more details, visit Firstrade's official website.

As always, all investments come with risk, and past performances may not predict future results.

For more details on this exciting campaign and other initiatives, you can contact Firstrade’s media team.