Finatext Announces Partnership with A&A Consulting Featuring Wealth Advisor Shuntaro Toyama as Planny Ambassador

Finatext Teams Up with A&A Consulting

Finatext, a company focused on offering next-generation financial infrastructure, has recently announced a strategic partnership with A&A Consulting. This collaboration sees the appointment of Shuntaro Toyama, a prominent financial planner, as the ambassador for the life planning sales support SaaS, 'Planny'. This new partnership aims to elevate the consulting capabilities of financial planners and insurance agencies throughout the industry.

The Objective Behind the Partnership

In the insurance sector, the evolving and diversifying needs of customers have shed light on the substantial gap between life planning and product suggestions. Many financial institutions grapple with effectively transitioning life planning into actual product offerings. Shuntaro Toyama has firmly established himself as a top-tier financial planner, consistently achieving a contract rate of 40%. His distinctive consulting methods, including the innovative 'four conclusions' approach, contribute to his success and will now be integrated into 'Planny's' AI engine. Through this integration, the goal is to bolster the life planning simulation capacity across organizations and enhance contract rates for financial planners and insurance agents.

About Shuntaro Toyama

For numerous years, Toyama has excelled in the financial planning industry, achieving three times the MDRT/COT standards and recently earning recognition as the top in Japan for the number of handled 'Hanasaku' life income insurance policies for 2024. Known for his contributions to education, he teaches financial planners associated with insurance companies and financial institutions. His workshops are recognized by the Japan Financial Planner Association for continuing education credits.

Notable Milestones

- Continuous three-times achievement of MDRT/COT standards
- Ranked first in Japan for Hanasaku life income insurance policy handle count in 2024

Teaching Engagements

- Japan Association of Regional Banks
- MDRT Japan Chapter Chiba/Ibaraki Block
- Nippon Life Insurance Company
- Hanasaku Life Insurance Company
- Gibraltar Life Insurance Company
- Manulife Life Insurance Company
- SOMPO Himawari Life Insurance Company, among others.

Note: MDRT (Million Dollar Round Table) is an international organization that recognizes high-achieving life insurance and financial services professionals, while COT (Court of the Table) is a designation awarded to those who meet even higher sales performance standards.

Toyama's Evaluation of 'Planny'

Upon joining as an ambassador, Toyama expressed his enthusiasm for 'Planny', highlighting its unique features. He noted that traditional life planning simulation tools often functioned as standalone software, making organizational use challenging. In contrast, 'Planny' not only serves as an interactive life planning simulation tool but also provides excellent user interfaces and a platform that facilitates the structured sharing and utilization of qualitative customer data across the organization.

He affirmed that incorporating his expertise into the AI of 'Planny' would empower financial planners and insurance agents nationwide to deliver high-quality life planning services. He believes this modernization will significantly enhance the overall quality of financial planning, leading to optimized customer proposals.

Ambassador Activities

As an ambassador, Toyama will focus on various contributions including:

- The AI implementation of the Toyama Method
- Details on the automatic flow of optimal questions based on customer conditions
- Systematizing the entire process leading to insurance and financial product proposals
- AI recommendations for strategies according to customer types
- Advisory and oversight on developing features to boost contract rates

CEO Akane Kinoshita's Perspective

Akane Kinoshita, the CEO of Finatext, commented on the significance of this partnership, stating, "Toyama-san has achieved an unparalleled contract rate in the industry, establishing himself as a revered figure among financial planners. His appointment as the ambassador for 'Planny' will transform it from a mere tool into a platform filled with insights from top advisors, leading to a potential overhaul of client consultancy practices throughout the industry. Our aim is to ensure that every customer can receive effective life planning and gain peace of mind."

About 'Planny'

'To achieve a world where finance is more closely aligned with daily life' is the vision behind 'Planny', a sales support SaaS focusing on life planning. By visualizing customers' income, expenditures, and assets, and simulating future finances in detail, it seeks to reduce mismatches in financial product offerings.

Latest Features

- Variable Insurance Simulation Function (Available from September 2025): Completing portfolio setups and visualizations within three steps
- Planny BI Function (Available from August 2025): Managing qualitative customer data in a structured format, integrated with CRM for organization-wide utilization

For more information about 'Planny', visit Planny's website.

About A&A Consulting

A&A Consulting is a Tokyo-based insurance agency dealing with 26 life and non-life insurance companies, dedicated to delivering comprehensive protection. They were quick to implement online consultations during the COVID-19 pandemic and currently have about 50 members providing financial advice to clients across the nation.

Finatext Group and Finatext Inc.

Finatext Group, driven to 'reinvent finance as a service', focuses on the provision of embedded finance through next-generation financial infrastructures, aims to reevaluate financial services from a user perspective and develop new services in concert with partner projects. The company hosts several subsidiaries including Finatext Inc., which is dedicated to shifting fintech strategies and establishing vital financial infrastructure, and others that provide varied innovative financial services.