#Cyprus #Limassol #PropellerAds #NIKO AI #campaign management

Major Upgrade to NIKO: Your New Campaign Co-Pilot

In a remarkable move to streamline advertising processes, PropellerAds, a leading global advertising network, has introduced a significant upgrade to its AI-powered campaign manager, NIKO. This new iteration elevates NIKO from a simple setup assistant to a full-fledged campaign co-pilot capable of handling all aspects of an advertising workflow through natural conversation.

What’s New with NIKO?

With the latest upgrade, NIKO can now autonomously create, edit, and monitor campaigns across various formats available on the PropellerAds platform, which includes Push Notifications, Onclick (Popunder) ads, and more, without the need for a traditional dashboard. This means advertisers can easily interact with NIKO via chat, setting specific targeting options such as geographic locations, operating systems, devices, and even intricate settings like dayparting schedules and creative management.

Additionally, NIKO’s recommendation engine has seen substantial improvements. Advertisers can now receive bid suggestions and budget advice at any stage of the campaign, not just during initial setup. This flexibility enables users to access performance stats, manage balances, and dive deep into campaign metrics whenever necessary.

Benefits of the Upgrade

Internal testing has revealed impressive results. Advertisers utilizing the upgraded NIKO can draft their first campaign 11 times faster than those following the manual setup process. Furthermore, campaigns initiated via NIKO have reported revenue increases of two to four times compared to their manually crafted counterparts. The advantage amplifies for those who provide detailed campaign and funnel data — they see conversion rates spike by up to 144%.

Julia Larionova, PropellerAds' Head of Marketing, emphasized the transformation, stating, "We didn't simply add features to NIKO; we fundamentally redefined what running a campaign on PropellerAds entails. Advertisers are already experiencing significant revenue boosts and expedited launch times, with much more potential lying ahead as they explore NIKO's capabilities."

Getting Started with NIKO

One of the most appealing aspects of this upgrade is that it is available to all existing PropellerAds advertisers at no additional cost. This expansion of NIKO's service range is set to empower brands by allowing them to leverage advanced AI technology to optimize their advertising strategies with ease.

The integration of NIKO into the campaign process not only simplifies complex tasks but also enhances strategic decision-making with AI-informed insights tailored explicitly to individual marketing objectives. As a significant player in the advertising landscape, PropellerAds is committed to providing tools that enable advertisers to thrive in an increasingly competitive environment.

With the revamped NIKO AI agent now in full swing, advertisers can look forward to a new era of efficiency and effectiveness in digital marketing that reimagines the conventional approach to campaign management.