Interhome's Sustainable Summer Booking Trends
Interhome, a leading holiday-home rental management company in Europe, has unveiled its Sustainable Summer Booking Trends report, which analyzes booking patterns based on their own data. The findings indicate a remarkable
doubling of sustainable holiday home bookings in several key European markets from 2020 to 2025, marking a significant shift towards environmentally friendly travel.
Overview of the Analysis
This analysis includes data from popular travel destinations such as
Switzerland,
France,
Germany,
Italy, and
Spain for stays scheduled between June and September. The results demonstrate that sustainable bookings jumped from 16.7% to 29.5%, equating to an increase of
12.8 percentage points within this critical travel period.
The growth varies among countries: as of 2025,
Italy leads with a sustainable booking share of
40.1%, followed closely by
Germany at
36.1% and
Switzerland at
35.9%. In contrast,
Spain sits at
29.3% and
France at just
16.1%, reflecting differing stages of adopting sustainable practices in the travel sector.
Key Sustainability Trends
The report highlights that
recycling facilities within holiday homes saw the most substantial growth from
2020 to 2025, with especially notable increases in
France,
Italy, and
Spain. Additionally, the presence of
electric vehicle (EV) charging stations demonstrated significant improvement, particularly in
France and
Switzerland.
Solar panel installations also made notable advances in
Italy and
Spain.
Jörg Herrmann, CEO of Interhome, emphasizes that their objective transcends merely responding to market changes; they seek to actively influence it. He states, “This series is designed to contribute ongoing, data-driven insights to foster informed discussions about the future of sustainable management in holiday homes and sustainable travel overall.”
Investment in Sustainable Amenities
As property owners recognize the importance of sustainability to guests, there has been a marked increase in investments directed towards eco-friendly property enhancements. Saskia Weber, the Director of Sustainability at Interhome, notes the varied approaches taken by property owners, such as installing EV charging stations or integrating energy-efficient appliances and water-saving fixtures. This trend not only aims to appeal to environmentally conscious travelers but also to reduce ongoing operational costs. As a direct result, Interhome's portfolio of sustainable properties continues to increase alongside the proportion of summer bookings.
Conclusion
As consumers' preference for sustainable travel options expands, Interhome is committed to providing an ongoing data-led perspective on the evolving holiday-home market across Europe. Their analysis incorporates not only recycling initiatives and renewable energy use but also examines practices like avoiding disposable tableware, ensuring proper insulation with double-glazed windows, and installing energy-efficient heating systems, among other sustainability-focused features.
Interhome has established itself as a leading player in the holiday rental market, managing over
70,000 properties throughout more than
20 European countries. Founded in
1965 in Switzerland, the company combines advanced digital solutions with trusted local support to maintain high service standards.
For further details about booking holiday homes or rental management services, visit
www.interhome.com.