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Sony's Smart City Deployments at ITS World Congress 2025

Sony Semiconductor Solutions is making a significant impact at the ITS World Congress in Atlanta by showcasing its smart city initiatives in Lakewood, Colorado, and San José, California. With a keen focus on enhancing road safety and optimizing traffic management, Sony is demonstrating how advanced edge AI sensing technologies can contribute to smarter urban environments.

Enhancing Road Safety in Lakewood

In Lakewood, Sony's cutting-edge intelligent vision sensors are at the forefront of a traffic safety initiative aimed at reducing collisions at high-risk intersections. This initiative aligns with the city's Vision Zero goal, which seeks to eliminate traffic-related fatalities. By utilizing AI processing at the edge, Sony's technology provides real-time detection of vehicle movements and pedestrian crossings, even under challenging environmental conditions such as poor lighting or inclement weather. This capability is crucial for enhancing the safety of vulnerable road users (VRUs) and ensuring they can navigate the streets with confidence.

Yu Kitamura, Senior Business Development Manager at Sony Semiconductor Solutions America, emphasized the company's commitment to nurturing safer mobility by stating, "At Sony, we believe the future of mobility starts with seeing the world more clearly." The AI-powered sensors are instrumental in helping local governments adapt to evolving transportation patterns, thereby improving overall public safety.

Smart Traffic Management in San José

Meanwhile, in San José, Sony's partnership with the city's Department of Transportation is paving the way for innovative traffic management solutions. The traditional approach to traffic studies often relied on temporary surveys that missed critical long-term patterns. However, Sony's permanent monitoring system collects continuous, high-accuracy data on vehicle counts, speeds, and travel directions.

Initial evaluations of this system have shown over 95% accuracy in tracking directional traffic flows. This wealth of data enables city planners and officials to make informed decisions regarding transportation improvements and infrastructure investments. Moreover, the same system architecture has the potential to support various smart city applications like curb space management and safer crosswalk monitoring.

A Collaborative Approach for Smart Cities

Sony's smart city platform is more than just a product; it represents a comprehensive ecosystem designed for collaboration among various technology partners. At the ITS World Congress, Sony is highlighting collaborations with companies specializing in camera technology, AI, analytics, and network solutions. This ecosystem approach empowers partners to develop robust, end-to-end solutions tailored to the diverse needs of urban environments.

The collaborative efforts of Sony and its partners exemplify how integrated smart city solutions can revolutionize public infrastructure management. By welcoming new partners with capabilities in edge AI, Sony aims to accelerate innovation in smart infrastructure and mobility.

Both Lakewood and San José's deployments will be on full display at Booth #1605 during the ITS World Congress, scheduled from August 24 to August 28, 2025. Attendees can expect live demonstrations, comprehensive data dashboards, and technical briefings that showcase the transformative potential of Sony's edge AI sensing technologies.

As Sony Semiconductor Solutions continues to lead the charge in smart city technologies, it remains steadfast in its mission to create safer and more efficient urban mobility solutions for cities across the United States and beyond. With an unwavering commitment to innovation and collaboration, Sony is not just shaping the future of mobility; it’s helping cities envision a clearer, safer, and more accessible tomorrow.