HIROFU Unveils New BREZZA Tote and SPANGLE Color for Summer Fashion

HIROFU Launches New BREZZA Collection

On June 11th, the renowned ladies' bag brand HIROFU, part of the World Group, will introduce exciting additions to its BREZZA mesh series, including a new oversized tote and a stunning new color named 'SPANGLE'. These products will be available at HIROFU stores nationwide and through its online shop.

Elevating Casual Styles with BREZZA

Founded in 1978, HIROFU is celebrated for its unique leather products that blend simplicity, minimalism, and contemporary design. Their offerings include shoes, bags, and accessories, all crafted with a timeless aesthetic that transcends fleeting trends. The BREZZA series showcases beautiful mesh bags that are entirely handmade by skilled artisans in the outskirts of Florence, Italy. Each bag reflects a commitment to quality materials and meticulous craftsmanship, highlighted by a simple yet refined design that exudes a special presence.

Big Tote for Versatile Use

Among the new releases in the BREZZA BUFFALO line, the oversized tote bag stands out for its spacious size and strong buffalo leather material. Its mesh design not only adds an airy feel but also brings a touch of luxury to everyday looks. Available in classic black and white, this tote bag seamlessly navigates the transition between casual outings and resort wear.

Introducing 'SPANGLE' – A Dazzling New Color

In addition to the oversized tote, the BREZZA BUFFALO series has expanded with the introduction of the 'SPANGLE' color for small and medium tote bags. This charming shade of champagne gold radiates a metallic shimmer reminiscent of sequins, making it an eye-catching accent to any outfit. It's versatile enough to complement denim and simple shirts, enhancing everyday ensembles with a hint of glamour. The rich hue also pairs beautifully with larger patterned designs, offering a unique and stylish element to any look.

Pricing Information

- BREZZA BUFFALO Large Tote: 143,000 JPY
- BREZZA BUFFALO Small Totes (Metallic Color): 104,500 JPY
- BREZZA NAPPALACE Medium Tote (Metallic Color): 112,200 JPY

All prices include tax.

We encourage you to visit your nearest HIROFU store or explore their online shop to view these remarkable new pieces.

Special Limited-Time Promotion

Starting June 11th, HIROFU will also run a promotional campaign for customers purchasing bags from the BREZZA series. Customers will receive an exclusive original leather keychain as a novelty gift. Please note that this offer is limited and available only while supplies last; online purchases will not be eligible for the promotional gift.

For more information about the novelty gift campaign, please visit our website.

Experience the Quality of HIROFU

HIROFU stands for timeless design and quality, with an enduring commitment to creating unique products that emphasize material texture. Since its inception, the brand has focused on timeless solutions that can be cherished for years to come. Discover the full range of offerings and their latest releases through the following links:

- Online Store: HIROFU Online Store
- Social Media: Follow us on Instagram @hirofu_official or connect with us on LINE here.

Company Overview

- Company Name: Hirofu Co., Ltd. (Subsidiary of World Group)
- CEO: Yoshiko Sasaki
- Location: 3-1-31 Minami Aoyama, 5F KD Minami Aoyama Building, Minato City, Tokyo 107-0062, Japan
- World Group Corporate Site: World Group
- World Group Official E-commerce: World Official Store