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MobileFuse Champions Environmental Stewardship with CarbonNeutral® Certification

In a noteworthy advancement toward environmental responsibility, MobileFuse, a leading name in the in-app, CTV, and digital out-of-home advertising sectors, has proudly announced that it has achieved CarbonNeutral® company certification under The CarbonNeutral Protocol. This certification not only highlights the company's unwavering commitment to sustainability but also reinforces its status as a leader promoting positive environmental change within the digital advertising landscape.

Founded on principles of transparency and accountability, the CarbonNeutral Protocol has provided a credible framework for companies striving for carbon neutrality since its inception in 2002. By aligning with these guidelines, MobileFuse underscores its mission to not merely be a participant in the advertising industry but a conscious advocate for climate action. The recent accomplishment also includes public reporting of emissions inventories conducted over three consecutive years with oversight from The Climate Registry, further solidifying the company's proactive stance in mitigating its environmental impact.

Chris Hughes, the Head of Mobile Innovation and Sustainability at MobileFuse, articulated this commitment, stating, "At MobileFuse, we believe meaningful sustainability initiatives should go beyond promises and translate into measurable impact." Hughes emphasizes that achieving CarbonNeutral® company status and receiving recognition from The Climate Registry validate the persistent efforts across the organization to reduce emissions and optimize internal processes.

A Legacy of Climate Commitment

MobileFuse’s latest achievement is a continuation of its rich legacy of climate-conscious practices. As a founding supporter of Ad Net Zero USA, MobileFuse has played a pivotal role in reducing the carbon footprint of advertising operations on a broader scale. This initiative primarily focuses on education and climate action, enabling marketing professionals to effectively integrate sustainability into their workflows. The company even developed a U.S.-specific version of Ad Net Zero Training to further support these efforts.

In 2022, MobileFuse reached carbon negative status, marking a historical milestone as the first advertising technology platform to achieve this. Through various technical optimizations, such as dynamic server scaling and the implementation of AI-driven ad opportunity predictions, the company successfully cut emissions associated with server use by over 50%. This transformation showcases MobileFuse's commitment to leveraging technology for environmental benefit.

In addition to these notable achievements, MobileFuse has also launched an Employee Green Energy Program aiming to mitigate emissions generated from home energy consumption. Discovering that nearly half of its carbon emissions stemmed from employees' household energy usage, the company introduced this initiative to assist its workforce in transitioning to renewable energy sources. The financial support offered by MobileFuse facilitates this shift, promoting a culture of sustainability among its employees.

As a testament to these efforts, the company was recognized in 2024 with the Campaign Ad Net Zero Awards, clinching the 'Sustainability Best Practice Award - Ad Tech Services (The Americas)' category.

Adam Croley, Head of Client Solutions in the Americas for Climate Impact Partners, commended MobileFuse’s achievements, stating, “Our approach helps organizations address their environmental impacts through high-quality carbon market solutions that also deliver positive impacts for nature and local communities.” Croley emphasized the significance of MobileFuse's certification, noting it as a demonstration of the company's active role in compensating for its environmental footprint and instigating positive change within their industry.

Brian Murphy, Founder of Alpine Project, praised MobileFuse's commitment: “MobileFuse consistently sets new standards for what real environmental sustainability looks like in the ad tech sector.” This accolade highlights the company's ongoing role as a benchmark for innovation and accountability in this competitive field of advertising technology.

About MobileFuse

With its roots dating back to 2009, MobileFuse has positioned itself as one of the largest platforms in in-app, CTV, and digital out-of-home advertising. The firm serves a diverse clientele, including prominent brands, agencies, bidders, and app developers across various verticals. MobileFuse is committed to helping its clients connect with thoroughly curated and engaged audiences through its innovative solutions that blend moment-based targeting, patented location verification, custom creative, and data-driven insights.

With its headquarters in New York City and a presence across the United States, MobileFuse remains a driving force in the advertising industry, continuously taking bold steps toward a sustainable future. For more information about its initiatives and services, visit MobileFuse's official website.