UnionPay Launches Exciting Campaign for Winter Sports Enthusiasts in Japan

UnionPay, a leading international card brand in the payment industry, has announced an attractive campaign aimed at winter sports enthusiasts worldwide. This initiative targets skiing fans and snowboarders, providing substantial discounts at select ski resorts in Japan. By using UnionPay cards, customers can enjoy discounts of up to ¥4,000 on lift tickets and related services at designated ski areas. Additionally, this campaign extends to nearby outlet malls and hotels, enhancing the overall experience for visitors in Japan's winter wonderlands.

Increasing Interest from Foreign Skiers and Snowboarders


Japan's winter sports scene has become increasingly popular due to its superior snow quality and diverse range of slopes, drawing attention from skiing and snowboarding aficionados around the globe. The rise in inbound tourists, especially from Asian countries, has made ski resorts a significant part of Japan's tourism offering. UnionPay aims to enhance the stay and experiences of its cardholders from all over the world by providing tailored campaigns that align with different seasons and activities. This current promotion is just one of the many initiatives launched to make the experience more rewarding.

Moving forward, UnionPay plans to partner with various merchants and tourism-related businesses in Japan, extending the benefits of using UnionPay cards across shopping, dining, and leisure activities. The overarching goal is to showcase the allure of Japan to a global audience while contributing to the enhancement of the value visitors gain from their experiences.

Campaign Details


Eligible UnionPay cardholders can take advantage of substantial discounts at participating ski resorts such as Kiroro Snow World in Hokkaido, Furano Ski Resort managed by Seibu Prince Resorts, and over 30 other ski locations across the country. Discounts are structured as follows:
  • - At designated ski resorts:
- ¥2,000 off for a minimum spend of ¥10,000
- ¥4,000 off for a minimum spend of ¥20,000
  • - At specified stores:
- ¥1,000 off for a spend of ¥10,000 and
- ¥2,000 off for a spend of ¥20,000
  • - At participating hotels:
- ¥3,000 off for a spend of ¥30,000.

This promotion runs from December 23, 2025, to February 28, 2026, making it an ideal opportunity for winter enthusiasts to explore Japan's extensive ski offerings. Visitors can also benefit from savings at locations such as the Karuizawa Outlet and hotels including the Seibu Prince Furano Hotel and Sheraton Resort Hotels.

For more information about this campaign and other offers, visit UnionPay International's Official Website.

About UnionPay Cards


UnionPay cards are accepted in 183 countries and regions, with issuance in 84 countries (as of July 2025). UnionPay cardholders can utilize mobile payment services, including UnionPay QR code payment and UnionPay Mobile Pay, in over 100 countries and regions worldwide.

UnionPay International

UnionPay International focuses on attracting global partners through membership while expanding the network of overseas UnionPay card merchants, promoting card issuance and utilization, and enhancing the cross-border use of innovative payment methods. It offers high-quality, efficient, and secure cross-border payment services to the world’s largest cardholder base, ensuring travelers have convenient access to services wherever they may roam. Since the start of card issuance in Japan in 2006, UnionPay has become integral to major consumer scenes, particularly in places like Tokyo and Osaka, where card acceptance is nearly universal. Additionally, customers can find usable ATMs in major banks and convenience stores nationwide.

Topics Consumer Products & Retail)

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