#Japan #Furumachi Pay #Minami Town #Value Design

Introduction

In a significant move towards embracing digital solutions for local tax donations, Minami Town in Tokushima Prefecture has unveiled the 'Furumachi Pay' service, a local payment-based system for Furusato tax contributions. This progressive initiative, managed by Value Design, a subsidiary of Peiclaud Holdings (TSE Growth: 4015), is set to begin accepting donations on April 15, 2025. The service not only facilitates contributions but also enhances the experience of visitors engaging with the town.

What is Furumachi Pay?

'Furumachi Pay' is designed to transform the traditional Furusato tax donation system from tangible goods to experiential offerings. By allowing visitors to make donations easily via their smartphones, this service generates instant benefits in the form of digital coupons redeemable at local restaurants, recreational areas, and experience centers. The use of digital technology aims to increase the frequency of donations while simultaneously raising awareness about the town's unique offerings.

The Natural Beauty of Minami Town

Located in the southern part of Tokushima, Minami Town is recognized for its stunning coastlines and lush mountains. It is home to the 23rd temple of the Shikoku Pilgrimage, Yakōji, making it a place of spiritual significance. The town is also famous for being an important nesting site for loggerhead turtles, attracting environmental enthusiasts and tourists alike. The implementation of Furumachi Pay is expected to not only draw in visitors for their donations but also immerse them in the local culture and experiences.

Community Impact

Officials from Minami Town expressed their hopes for Furumachi Pay to foster a deeper connection between visitors and the community. They stated, “We want those visiting through the pilgrimage and tourism to truly appreciate the town’s charm through food and experiences. Adopting Furumachi Pay will be a catalyst for increasing local engagement and creating memorable experiences.”

The Furusato tax system has traditionally focused on the provision of physical gifts; however, with the introduction of Furumachi Pay, the focus shifts to cultivating a rich cultural exchange. Local officials anticipate that integrating donations with the cultural journey of the Shikoku pilgrimage will create a ripple effect, encouraging a wider engagement across the region.

Future Expansion

Initially, the Furumachi Pay can be utilized at five designated locations, including temples and roadside stations. However, there are plans to expand the network of participating shops and experience sites in Minami Town. This initiative will foster a diverse range of donation scenarios, appealing to a broad audience, from food lovers to adventure seekers.

The collaboration with Value Design aims to further promote the unique characteristics of various localities while strengthening the connection between visitors and the community. By enhancing the Furusato tax system with a modern digital approach, Minami Town seeks to invigorate its local economy and make a lasting impression on those who come to explore.

Highlighted Locations where Furumachi Pay is Available

• - Michi no Eki Hiwasa: Visit
• - Yakōji: Visit
• - Yakōji Onsen Muryōju: Visit
• - Yakōji Onsen: Visit
• - Minami Town Hall: Visit

About Minami Town

Minami Town is marked by its breathtaking coastline along the Pacific Ocean and the surrounding lush green mountains. It stands as a sanctuary where nature lovers can experience the environment’s wonders, including the loggerhead turtle nesting season and the historical pilgrimage route.

Conclusion

With the launch of the Furumachi Pay service, Minami Town is not only paving the way for innovative donation methods but is also enhancing the connection between the visitors and the local culture, underscoring its commitment to sustainable community development and tourism.