Kampgrounds of America Recognized as Best-in-Category Franchise
Kampgrounds of America, Inc. (KOA), a pioneer in outdoor hospitality, has proudly announced its recognition as the
Best-in-Category in the recreation sector by the
Franchise Business Review (FBR) for 2025. This accolade is a testament to KOA's commitment to franchisee satisfaction and operational excellence.
The annual independent franchise survey conducted by FBR evaluates satisfaction levels among franchisees and tracks employee engagement across various franchises. The distinguished recognition awarded to KOA places the company not only at the top of the recreation sector but also ranks it 43rd among the Top 200 Franchises overall. This honor reflects KOA’s unwavering dedication to the success and satisfaction of its franchisees.
Insights from KOA Leadership
Toby O'Rourke, the president and CEO of KOA, expressed gratitude upon receiving the award. He stated, “We are incredibly honored to be recognized as the top franchise in our field and among the top 50 overall by Franchise Business Review. The recognition is a credit to our ongoing commitment to our franchisees' success.” He emphasized the importance of building strong relationships with franchise owners and operators, which has become a cornerstone of KOA's operational philosophy.
Commitment to Franchisee Success
KOA continues to provide an extensive range of services aimed at fostering franchisee success. From effective operational tools and training programs to innovative marketing strategies, KOA strives to equip campground owners with everything they need to attract customers and ensure the sustainability of their businesses. This successful approach to franchise management has positioned KOA as a leading player within the camping and outdoor hospitality industry.
As the brand expands its footprint across the nation, KOA maintains a focus on its foundational values, aiming to deliver unmatched experiences to both its franchise partners and the camping community. Franchisee satisfaction has proven to be a critical metric regarding the performance and health of the franchise system; KOA’s current accolade reiterates this, with average satisfaction levels for recipients of the 2025 Franchise Satisfaction Award being 30% higher than other franchises in the sector.
Michelle Rowan, the president and COO of Franchise Business Review, added, “Each of the award winners on this year's list received stellar ratings from their franchisees in areas crucial to franchise success, including training and support, leadership, innovation, culture, and financial opportunity.” This feedback corroborates KOA's exceptional operational model, rooted in providing franchisees the tools necessary to thrive.
The Future of KOA
Since its inception over 60 years ago, KOA has been dedicated to connecting people with the outdoors and each other. Operating over 500 campgrounds, KOA continues to uphold its title as the world's largest system of privately-owned campgrounds open to the public. The company comprises two distinctive brands: KOA and Terramor Outdoor Resorts. The latter brings a glamping option to the camping experience with an upscale twist, enhancing the KOA mission of outdoor connection.
To explore more about joining the KOA family of campgrounds, interested prospects can visit
ownakoa.com. For further details on the complete list of 2025's Top Franchises, visit
FranchiseBusinessReview.com.
In conclusion, Kampgrounds of America, Inc. stands as a beacon of what it means to achieve franchisee satisfaction and operational success. With a growing network and a solid reputation, KOA is poised to continue leading the outdoor hospitality sector into the future.