Experience Exquisite Champagne at 'SUN CLUB by Veuve Clicquot' in Hakuba Until March 2026

Discover 'SUN CLUB by Veuve Clicquot' in Hakuba

Starting in winter 2023 and running until March 2026, the idyllic snow-covered landscapes of Hakuba provide the perfect backdrop for a unique champagne experience at the 'SUN CLUB by Veuve Clicquot'. Managed by MHD Moët Hennessy Diageo, this pop-up terrace is located at Hakuba Après and invites visitors to indulge in the exquisite flavors of Veuve Clicquot while basking in the sun on a beautifully designed terrace.

A Luxurious Experience Awaits

The 'SUN CLUB' offers an unparalleled alpine experience, resembling a charming European ski resort. Visitors can revel in a serene atmosphere on the terrace, which is directly connected to the slopes. This year marks the third anniversary of the 'SUN CLUB', bringing back the popular ski-in/ski-out feature that was so well-received in previous seasons. The wooden deck lets you enjoy a glass of champagne while surrounded by breathtaking views of the majestic Hakuba mountains, making for a luxurious escape.

The visual design of 'SUN CLUB' reflects the laid-back spirit of the French lifestyle, featuring bright, sun-inspired yellows and refreshing ocean blues that create a striking contrast against the snowy landscape.

Culinary Delights and Perfect Pairings

For those seeking a complete tasting experience, guests can delight in the 'Veuve Clicquot Long Lunch', available from Monday to Friday at the nearby MariLynn Hotel. This indulgent offering is priced at 25,000 yen per person for a 90-minute experience that includes free-flowing Veuve Clicquot Yellow Label Brut, a fresh salad, cheese fondue, charcuterie, and delectable desserts, transforming an ordinary afternoon into a lavish feast amidst the stunning alpine backdrop.

Additionally, several participating restaurants in the Hakuba area will feature Veuve Clicquot’s signature cuvées, including the Yellow Label, Rosé Label, and the prestigious La Grande Dame, allowing guests to enjoy thoughtfully paired meals crafted with local ingredients.

Event Details

- Venue: Hakuba Après & MariLynn Hotel (4077 Kitashiro, Hakuba, Nagano Prefecture)
- Duration: Until March 2026
- Phone Number: 0261-85-0198
- Access: Approximately five minutes by car from JR Hakuba Station (Shuttle service available for guests)
- Menu Highlights: Veuve Clicquot Rich On Ice Glass: 3,000 yen / Bottle: 15,000 yen and Veuve Clicquot Long Lunch: 25,000 yen.

Unique Champagne Offerings

The 'Veuve Clicquot Rich On Ice' and 'Rich Rosé On Ice' are particularly designed for enjoyment under the sun. These innovative and stylish champagnes can be enjoyed with ice, making them perfect for the winter atmosphere. By filling the glass halfway with champagne and adding large cubes of ice, one can appreciate the refreshing and vibrant flavors.

Tasting Notes

- Rich On Ice: Enjoy tropical notes of pineapple, mango, and mirabelle plum, refreshed with hints of lemongrass and peppermint. Perfect with spicy dishes like vegetable curry.
- Rich Rosé On Ice: Savor the harmonious blend of strawberry, raspberry, and red currants, complemented with a lovely peppermint scent, making it an ideal match for sweet potatoes and grilled chicken.

About Hakuba Hospitality Group

Established in 2012, the Hakuba Hospitality Group specializes in a range of services from hotels and restaurants to luxury apartments. Over the years, they have grown to become one of the largest hospitality providers in the Hakuba Valley, committed to delivering exceptional guest experiences and connecting travelers with the local community.

The nearby Hakuba Après has become a hotspot for après-ski activities, inviting visitors to enjoy music, food, and drinks in a relaxing atmosphere. With live performances and DJ sets, it transforms the vibe from day to night, creating an unforgettable après-ski experience.

The Veuve Clicquot Legacy

Veuve Clicquot stands out as a beacon of elegance with its iconic yellow champagne. Founded in 1772, the maison is synonymous with extraordinary craftsmanship and is dedicated to sharing joy and beauty with the world. Headed by Madame Clicquot in 1805, the brand has continued to symbolize innovation and strength, making it a prominent name in the world of sparkling wines.

Explore the artistry of Veuve Clicquot on their official website and social media channels for the latest updates.