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Unlocking Business Potential: Innovative Workshop on Technology Commercialization

INDEE Japan, based in Chuo-ku, Tokyo, is excited to announce an upcoming workshop titled "Unlocking Business Potential: A Half-Day Workshop on Commercializing Technology." This training is specifically designed for professionals engaged in research and development, new business initiatives, and business development roles, providing them with critical skills and systematic knowledge to turn technology into profitable business ventures.

Workshop Overview

This workshop focuses on the essential techniques for linking the value of technology with customer needs and applications, effectively transitioning from innovation to a viable business model. Participants will engage in both lectures and practical exercises, enabling them to grasp theoretical concepts and apply them directly to their work.

A Response to Current Challenges

As many companies rally behind innovation and new business creation in their strategic directives, barriers at the operational level have emerged. Organizations often find themselves struggling with challenges such as:

• - Having technology at hand but lacking a clear business model
• - Attempting to identify applications beyond existing customer bases but facing uncertainty
• - Inability to secure funding and move products to market due to difficulties convincing upper management

These obstacles lead to project stagnation, hindering the potential success of promising innovations.

To break through these barriers, INDEE Japan has compiled its extensive experience supporting technology commercialization—from large R&D firms to DeepTech startups. The workshop will not only involve structured learning through lectures but will also include hands-on activities for immediate Application of learned skills in real-world scenarios.

Transforming seemingly insurmountable walls into doors of opportunity is the core objective of this workshop. It’s designed for those questioning how to harness their technological innovations effectively. Attendees will gain critical insights and practical tips through experiential learning, ensuring they can take home actionable strategies to advance their projects.

Program Highlights

Three Key Values:

1. Communicating Technology Value
Learn how to translate technical specifications into customer value using Job Theory and technology value conversion.
2. Strategizing Beyond Proof of Concept
Understand how to evolve a singular validation into a sustained business model.
3. Engaging Stakeholders
Master business pitch frameworks to effectively engage management, departments, and customers.

Target Audience

This workshop is ideal for:

• - Research and development professionals
• - Business developers in new ventures
• - Individuals facing technology commercialization challenges, such as limited market expansion or securing management investment.

Workshop Structure

• - Opening Session
• - Understanding Innovation — Both Sustaining and Disruptive
• - Mechanisms of Application Development — Insight into Jobs Theory
• - Breakthroughs in Technology Commercialization
• - Core Techniques for Application Exploration — Jobs Method, Value Proposition, and Technology Value Transformation
• - Practical Workshop 1 — Communicating Your Technology’s Value
• - Advancing Application Exploration — B2B Progression Strategies
• - Practical Workshop 2 — Identifying Application Hypotheses
• - Modeling Business Frameworks
• - Involvement Strategies for Customers and Internal Stakeholders — Business Proposal 10 Frameworks
• - Summary Session

Note: Workshop content may be subject to change without notice.

Additional Information

The workshop is priced at 20,000 JPY (tax included) and will be conducted on-site near Nihonbashi and Mitsukoshimae station. Special options such as an individual evaluation on the level of technology commercialization are available upon request.

Schedule

• - June 17 (Wednesday) 1:00 PM - 5:00 PM
• - August 19 (Wednesday) 1:00 PM - 5:00 PM

Details and registration are available through INDEE Japan’s website.

About INDEE Japan

Founded in 2011, INDEE Japan specializes in consulting for innovation development, optimized for the Japanese market. The firm has successfully integrated Harvard Business School’s Clayton Christensen's Jobs to Be Done theory into a reproducible methodology tailored for business creation. With a wealth of experience supporting technology-based commercialization across large manufacturers and DeepTech startups, INDEE Japan effectively utilizes consulting services, hands-on business development, and venture capital approaches to foster technology-driven endeavors in Japan.