#Japan #Tokyo #QUATTRO LETTERS #Azuma Mitsuyoshi #Swinging Boppers

Discovering QUATTRO LETTERS and Its Impact on Japanese Music

The live music scene in Japan is rich and diverse, and at the center of this vibrant culture lies the iconic CLUB QUATTRO. This establishment, part of the PARCO company, has recently launched the second installment of its message advertising series named QUATTRO LETTERS. This new series is set to capture the essence of live music in Japan as it collaborates with renowned artists.

Celebrating Artistic Collaboration

For the second chapter of QUATTRO LETTERS, PARKCo has teamed up with Azuma Mitsuyoshi & The Swinging Boppers, a band that has had a significant impact on the live music scene for 45 years. Not only will they be featured in this campaign, but the band also recently performed at the Fuji Rock Festival after a 21-year hiatus and is preparing for a solo concert at LINE CUBE SHIBUYA next year. This collaboration not only highlights the band's historical significance but also reinforces CLUB QUATTRO's commitment to delivering the best of live music.

Creative Vision and Direction

The creative direction of QUATTRO LETTERS is in the capable hands of the NEW Creators Club, a fresh and innovative group of designers that won the JAGDA Newcomer Award in 2024. Their approach to the series involves transforming the iconic CLUB QUATTRO logo into a rich typography that displays heartfelt messages from featured artists. The advertising visuals, marked by stunning monochrome photography, exemplify both texture and presence, offering a one-of-a-kind aesthetic experience.

Advertisement Timeline and Locations

The QUATTRO LETTERS campaign will run from November 28, 2025, to May 2026. You can find these advertisements across all 15 PARCO locations nationwide, at CLUB QUATTRO storefronts, and on a dedicated website. Social media platforms will also showcase the campaign to maximize outreach and engagement with fans and the general public.

Behind the Scenes: The Creative Team

A talented team has been assembled to bring the vision of QUATTRO LETTERS to life:

• - Creative Direction: NEW Creators Club
• - Art Director: Shunta Sakamoto
• - Graphic Designer: Rikito Fujitani
• - Photographer: Hiroki Yumoto
• - Stylist: Kodai Suehiro
• - Make Up: Natsuki
• - Motion Graphics: Hajime Tsunoda
• - Producer: Toi Yamada

This diverse team is united by a love for creativity and innovation, blending various disciplines ranging from graphic design to strategic design, and they aim to resonate with human emotions through their work.

A Legacy in Motion: Azuma Mitsuyoshi & The Swinging Boppers

Azuma Mitsuyoshi & The Swinging Boppers is a unique big band that plays a form of music known as jump blues, thriving in the 1940s and '50s USA. This ensemble comprises 12 musicians who bring their unparalleled craft to the stage. Their music seamlessly integrates wild guitar performances and light-hearted Japanese lyrics, creating a joyous environment for audiences of all generations.

With a loyal fanbase and a legacy of over 30 years filled with sold-out performances, Mitsuyoshi’s band continues to capture the hearts of many. Their latest album, Sustainable Banquet, released as they celebrated their 45th anniversary, has been flourishing in sales, indicating renewed vigor in their artistry. In 2025, the band will once again grace the Fuji Rock Festival, and they have a monumental concert planned in early 2026, marking a milestone in their impressive history.

CLUB QUATTRO: A Cultural Landmark

CLUB QUATTRO, founded by PARCO in June 1988, stands as a paradigm of live music venues in Japan. With operations extending from Tokyo to cities like Nagoya, Osaka, and Hiroshima, it fosters an environment where both fresh talent and established artists flourish. As an ally of new artists and an innovator in the music scene, CLUB QUATTRO continues to provide unforgettable experiences for music lovers.

For more about the QUATTRO LETTERS series, don't miss the special site here. Tune in for the upcoming interview videos and additional insights.

Through bold collaborations and artistic innovation, the QUATTRO LETTERS series exemplifies how CLUQUATTRO celebrates the past while shaping the future of Japan's music scene.