#Japan #Tokyo #YUL #Lip&Cheek Multistick #Eye&Cheek Compact

Introducing YUL: An Effortless Beauty Brand

On September 14, 2026, a new beauty brand called YUL will launch, created by the innovative team at monopo Tokyo. With a mission to encourage people to embrace ease and relaxation in their daily lives, YUL offers a fresh take on makeup. The first collection features multi-use products designed to streamline beauty routines and celebrate effortless style.

Brand Philosophy

YUL embodies the philosophy of effortlessness – a gentle reminder that it’s okay not to strive for perfection all the time. In today’s fast-paced world, where values around work and life are continuously evolving, finding comfort in being authentic is essential. YUL promotes the idea that taking a step back can create more room to enjoy life’s simple pleasures, whether that means spending time with loved ones or indulging in self-care.

The brand’s slogan is “Let’s take it easy,” emphasizing that while hard work is valuable, it’s equally important to recognize when it’s okay to take a break. Making choices about where to direct our time and energy is a vital aspect of living life authentically.

The Product Range

The inaugural collection from YUL includes two standout products:

• - Lip&Cheek Multistick: This versatile stick can be used as both a lip color and a cheek blush, designed to simplify daily makeup routines. Available in three unique shades, the product features a diameter of 13.6mm, which is neither too thick for lips nor too thin for cheeks. Its matte gold casing includes a built-in mirror, addressing the need for convenience and ease during on-the-go touch-ups.

• - Eye&Cheek Compact: Another innovative product, the Eye&Cheek Compact, boasts two shades that can function as a base and highlight for both cheeks and eyelids. Warm and subtly tinted, this compact is perfect for creating a natural look and enhancing facial contours.

Both products highlight the importance of reducing the effort and stress often associated with makeup application, promoting a more enjoyable and accessible beauty ritual.

Meet Clara Blanc, Brand Producer

Clara Blanc, a Paris-born beauty visionary, co-CEO of monopo Tokyo, and YUL's brand producer, brings her unique perspective to the table. Having lived in Japan for nine years, she recognized the importance of effortless living and its immense value. Her experiences with Japanese women balancing the pressures of beauty, work, and personal growth fueled her commitment to create products that support a more relaxed approach to beauty.

As Clara explains, “Effortlessness doesn’t mean giving up; it’s about choosing where to save time and energy for what truly matters.” Her goal for YUL is to produce cosmetics that lighten the load of daily routines, allowing individuals to feel beautiful without excessive pressure.

Pop-Up Event in Harajuku

In celebration of YUL's launch, the brand is hosting its first pop-up store in Harajuku, Tokyo, on September 26 and 27. Attendees will have the opportunity to test the products firsthand and dive into the effortless world that YUL represents.

Basic Event Information:

• - Dates: September 26-27, 2026
• - Location: Yoyogi Park, BE STAGE & 102, Tokyo
• - Hours: 11:00 AM - 7:00 PM

This is a unique chance for beauty enthusiasts to experience YUL's philosophy and products, and to engage with a growing community that values authenticity and ease.

Joining the Movement

YUL is not just about beauty; it's a movement that encourages individuals to relax and take a step back, making time for what matters most. As they expand their product line in the future, YUL aims to introduce tools and items that further enhance daily life, making it a little more relaxed and enjoyable.

Join us online starting September 14, 2026, and explore the effortless beauty world with YUL!
Visit the official website: YUL Official Store

For social media updates, follow YUL on Instagram, TikTok, and YouTube.