Asset Management One Recognizes Kusube Industries
In a significant move towards combating climate change, Asset Management One, headquartered in Chiyoda, Tokyo, has collaborated with the Decarbonization Challenge Cup 2026, an initiative organized by the Japan Network for Global Warming Prevention. This year, the All Japan Carbon Neutral Award has been awarded to Kusube Industries, a company based in Arita County, Wakayama Prefecture, placing a spotlight on their innovative contributions towards environmental sustainability.
The Decarbonization Challenge Cup is a nationwide competition designed to evaluate and honor local activities aimed at preventing global warming. Established in 2011, this prestigious event brings together diverse participants, including schools, community organizations, businesses, and local governments, all striving towards the creation of sustainable communities.
Asset Management One, in alignment with the objectives of the Decarbonization Challenge Cup, has launched the ‘Nurturing Investment Plus’ donation scheme, through which they plan to donate to the event's organization in 2025 while establishing the corporate award, the All Japan Carbon Neutral Award.
Kusube Industries has garnered recognition for its groundbreaking project called “Eco-DRR × Carbon Neutral Regional Resource Circulation Model.” With its focus on utilizing locally thinned timber for infrastructure such as guard rails, the initiative not only contributes to CO2 reduction and absorption but also enhances the aesthetic value of the local environment.
Moreover, Kusube's method of planting using its unique deep root seedling cultivation device enables effective soil stabilization. This approach is particularly pivotal for reducing disaster risks in the region. By centering their project around wooden guard rails and deep-root seedlings, they are fostering a circular economy within the locality. This model is anticipated to ripple positively through the local economy, offering potential for expansion into other regions.
The project aligns with the principles of ECO-DRR (Ecosystem-based Disaster Risk Reduction), which emphasizes the utilization of ecosystems for disaster prevention and risk reduction.
Recognizing the multifaceted positive impacts provided by Kusube Industries—including environmental conservation, CO2 emission reduction, revitalization of community economies, and disaster prevention—Asset Management One has awarded this honor to highlight them as a commendable example of decarbonization in action.
Operating under the corporate message “Nurturing the Future through Investment,” Asset Management One is committed to making proactive contributions toward local communities and environmental sustainability. Moving forward, they are dedicated to supporting Japan's carbon neutrality goals and cultivating a sustainable future through continual engagement and initiatives.
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About Asset Management One
Asset Management One is an investment management company that emerged in October 2016. With an unprecedented asset under management of around 76 trillion yen across both investment advisory and trust businesses, it stands as one of Japan's largest firms in the industry. Gathering extensive expertise in asset management, Asset Management One strives to provide top-tier solutions for diverse investment needs, both for individual and institutional investors, guided by the corporate message, “Nurturing the Future through Investment.”
Official Website: https://www.am-one.co.jp/
Business Registration: Asset Management One Co., Ltd.
Financial Services Agency Registration: Kanto Finance Bureau Director (Kinsho) No. 324
Memberships: Japan Investment Advisors Association, Investment Trust Association