#MICE Summit #Saudi Arabia #Riyadh #Vision 2030

Unveiling MICE Summit 2025 in Riyadh

The International MICE Summit 2025 (IMS25) is set to return to Riyadh, Saudi Arabia, on November 26-27, 2025. This event promises to draw more than 2,000 leaders from the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, creating a pivotal platform for collaboration and innovation in this thriving sector.

This year’s summit builds on the success of its inaugural edition in 2024, which attracted over 1,700 participants from 25 countries. The IMS25 not only highlights Saudi Arabia's growing prominence as a key destination for business events but also aligns with the country's broader Vision 2030 initiative, aimed at transforming the economy and enhancing its global appeal.

Driving Growth and Innovation

Under the theme "Public-Private Collaboration to Fuel MICE Growth," the IMS25 is poised to underscore how business events can foster intersectoral innovation and contribute to sustainable growth. His Excellency Fahd Al-Rasheed, the host and Chairman of the Saudi Conventions and Exhibitions General Authority (SCEGA), emphasized the unprecedented opportunities that Vision 2030 has opened up for the events industry.

"By gathering leaders, event industry investors, and decision-makers, IMS25 will foster collaboration that enhances connectivity, innovation, and growth across the Kingdom and the global MICE sector,” Al-Rasheed stated. The summit aims to deepen partnerships within the industry, capitalizing on the booming MICE sector that has experienced a remarkable 44% growth over the past five years.

Saudi Arabia is currently the fastest-growing G20 destination for business events, bolstered by countless mega-projects, world-class infrastructure investments, and a forward-thinking vision that lays the groundwork for future growth. The country successfully hosted around 17,000 events annually, with a record-breaking 115.9 million tourists visiting in 2024 – a 19% increase in international visitor spending.

A Two-Day Program of Insightful Events

The IMS25 will feature a packed agenda over two days, including business announcements, networking opportunities, innovation hubs, a platform for emerging MICE leaders, and a celebratory gala dinner. Attendees will benefit from a unique opportunity to engage with industry leaders, discover the latest innovations, and explore burgeoning destinations shaping the future of business tourism.

As registrations are now open at www.internationalmicesummit.com, participants can secure their spot at one of the year’s most significant events.

About the International MICE Summit

The International MICE Summit serves as a global gathering for C-suite executives in the meetings, incentives, conferences, and exhibitions sector while offering insights from professionals across all event-related fields including tourism, culture, sports, and entertainment. Organized by SCEGA, the IMS25 is focused on networking, showcasing innovations, and shaping the direction of growth within the MICE industry for the upcoming decade.

The upcoming summit anticipates not only renew partnerships from the previous year’s successful event but also introduces new models for growth and value in the MICE sector. As the Kingdom of Saudi Arabia continues its journey towards becoming a global hub for business events, the IMS25 stands as a testament to its aspirations and potential.