#Japan #Tokyo #Youth Sports #LEIFRAS #Kiyotaka Ito

Leifras Launches 'Story of LEIFRAS' Note Channel

To commemorate its 25th anniversary, LEIFRAS Co., Ltd. has introduced a new corporate communications platform known as 'Story of LEIFRAS'. This initiative aims to provide a deeper connection with stakeholders by going beyond traditional announcements and press releases.

Introduction to 'Story of LEIFRAS'

Founded in 2001, Leifras has dedicated itself to transforming and designing sports for youth engagement and community involvement. The new note channel is intended as a storytelling platform, with a focus on the narratives behind the company's operations, values, and the individuals involved in driving its success. The channel aims to enrich the understanding of Leifras by addressing core questions: Why does the company pursue its various business avenues? What principles guide its operations amid social challenges? Who are the people making it all happen?

Launch Context and Initial Content
The launch coincides with a significant milestone—the first anniversary of Leifras's listing on Nasdaq. On October 9, 2026, the channel will debut with 'ITO'S MESSAGE,' a personal note from the Representative Director and CEO, Kiyotaka Ito. Titled "On the First Anniversary of Our Nasdaq Listing: 'Going Public Is Not the Goal, but Part of the Process,'" this message will outline the rationale behind the listing, reflect on the transformative year since, and hint at future directions for the company.

Expanding Communication with Stakeholders

Leifras seeks to bridge the conversation gap with its stakeholders through this new platform. The established communication typically involves press releases and social media updates. However, 'Story of LEIFRAS' seeks to weave a more profound narrative, outlining the company's philosophy and its multifaceted relationship with youth sports.

Content Categories
The channel will feature various content categories to cater to different audiences:

• - ITO'S MESSAGE: Personal insights from the CEO, providing first-hand perspectives on management philosophies and social responsibility.
• - PEOPLE: Highlighting the journeys and experiences of Leifras employees and instructors, showcasing their contributions and the reasons behind their dedication to the company.
• - OUR STORY: Delving into the history of Leifras, including milestones, community engagements, and collaborations that highlight how sports education has evolved over the years.
• - INVESTOR INSIGHTS: Offering accessible breakdowns of business structures, competitive advantages, and strategic objectives to demystify complex financial information for stakeholders.

Through these four content streams, Leifras aims to facilitate a better grasp of its operations, aspirations, and societal impact. This holistic storytelling approach endeavors to paint a vivid picture of the company's journey over its first 25 years and beyond.

A Vision for Future Engagement

The overarching goal of 'Story of LEIFRAS' is to preserve and share the narratives that have shaped the company thus far. The introductory article accompanying the channel launch reiterates the importance of reflecting on past achievements as a foundation for future aspirations. The stories contained within this platform are not only a retrospective acknowledgment but also a forward-looking commitment to progress and innovation in youth sports.

Leifras invites all stakeholders—including community members, educational professionals, and potential employees—to engage with its new note channel, fostering a collaborative environment that thrives on shared stories, insights, and commitments to change.

For updates and more information, visitors can access the channel at Story of LEIFRAS.

Leifras remains steadfast in its mission to enrich the landscape of youth sports while addressing critical social issues through education and engagement.