#Japan #Ehime #Ehime Prefecture #Daito Kentaku #Happiness Rankings

2025 Ehime Prefecture City Happiness and Livability Rankings

In a significant survey conducted by Daito Kentaku Inc., the results of the "2025 Ehime Prefecture Happiness Rankings" and "2025 Ehime Prefecture Preferred Cities to Live" have been unveiled. This survey represents the largest analysis of residential satisfaction in the region, drawing insights from thousands of respondents over several years.

Key Findings from the Happiness Rankings

The rankings for city happiness in Ehime Prefecture revealed that Minamiuwa-gun Ainacho has emerged as the happiest town, climbing from the fifth position last year to claim first place for the first time. Following closely are Iyo City at second and Kitauwa-gun Kihoku-cho at third.

For the second consecutive year, Iyo-gun Masaki-cho has secured the fourth spot, demonstrating the continued presence of rural towns among the top rankings.

The happiness score, which assesses overall satisfaction, is based on responses averaged over five years from 2021 to 2025, compiled from respondents numbering over 50 from each municipality. Where necessary, data from 2020 and 2019 was also included to strengthen the analysis.

It's interesting to note that the scores are normalized to provide a standard deviation where a higher score represents a greater sense of happiness. The evaluation system is as rigorous as it is insightful, providing a deep understanding of community dynamics.

Insights from the Preferred Cities Ranking

The 2025 Ehime Prefecture Preferred Cities to Live rankings reveal that Saijo City has maintained its top position for four consecutive years. This is closely followed by Matsuyama City, which has secured second place for three years running, demonstrating high scores in various categories such as 'attachment' and 'livability.' Masaki-cho climbs from fourth to third place this year, showcasing how its appeal is growing among residents.

The top nine also feature Ainacho at fourth and Niihama City at eighth, both of which were not publicly ranked last year due to a lower score that fell below an average of 50.

The methodology used for these rankings reflects the depth of sentiment towards one's living situation, gauging whether residents envision a long-term future in their current cities. The evaluation adopts a comprehensive scoring system where responses are graded on a scale from 0 to 100, with higher scores indicating a stronger desire to remain in a location.

Overview of the Survey Methodology

Survey Details

The study was conducted through Macromill, where internet surveys were distributed among participants. The participants included over 8,932 residents of Ehime Prefecture, aged 20 and above, ensuring a well-rounded demographic profile with a gender ratio of approximately 49% male and 51% female.

This survey was carried out between February 21 and March 10, 2025, with responses collected over five years, allowing for an in-depth review of changing perceptions in happiness and desirability over time. The survey was also sensitive to demographic details, noting whether participants had children or were married, thus ensuring a diverse representation of the community.

Through this expansive data-gathering approach, communities can gain insights into not only their standings in happiness and liveability but also pinpoint areas that may need enhancement or development. The comprehensive nature of this report underscores the value that residents place on both their emotional happiness and their home environments.

Conclusion

The findings from the 2025 happiness and livability rankings in Ehime Prefecture unveil critical insights into resident satisfaction and preferences. As towns like Minamiuwa-gun Ainacho and Saijo city shine in these results, they highlight what aspects matter most to the populace. Such surveys ensure municipalities remain cognizant of their residents’ desires, thus guiding future development while fostering strong, vibrant communities.

For more details, visit eheya.net and access the official press release from Daito Kentaku's website.