#London #UK #AI Visibility #geoSurge #Corpus Engineering

geoSurge Launches to Address Brand Disappearance in AI Searches

In the ever-evolving landscape of digital marketing and search engine optimization, geoSurge is making waves with its innovative approach to preventing brands from disappearing in AI-generated results. The deep-tech AI company recently launched with an ambitious mission: to help brands understand and enhance their visibility within large language models (LLMs), such as GPT models.

The Dilemma of Disappearing Brands

Research conducted by geoSurge has unveiled a troubling trend—major brands can suddenly vanish from AI-generated answers between updates of models like OpenAI's ChatGPT. This isn't solely due to shifts in search engine optimization (SEO) or reduced consumer relevance. Instead, it hints at a more intricate issue: how LLMs alter their internal memory with each iteration.

Recent statistics reveal a significant acceleration in the use of AI-driven search. A study indicated that approximately one-third of people across six nations utilize generative AI weekly. Each day, ChatGPT alone processes nearly 2.5 billion queries, while AI overviews from Google are now incorporated into a staggering 21% of global searches and 58% of question-based inquiries. As the reliance on AI for everyday decision-making grows, the importance of visibility within these systems has evolved into a substantial commercial advantage. Reports from Bain & Company show a remarkable surge in ChatGPT usage, with prompt volumes soaring by nearly 70% in the first half of 2025, while shopping queries have doubled.

For consumers, trust in the answers provided by AI equates to a higher likelihood of making purchases from those recommendations. As a result, visibility within these AI systems is no longer a luxury; it has become an essential metric of success. If a brand fails to appear in AI-generated answers, it effectively becomes absent from the consumer's consideration set.

Brands Vanishing Overnight

geoSurge's data illustrates that even the most recognizable household brands can unexpectedly disappear between iterations of AI models. For example, Ryanair was found in queries relating to flight bookings during GPT-4, but entirely absent in GPT-5. Similarly, prestigious luxury brands like Chanel, Michael Kors, and Burberry showcased in GPT-4 results were now untraceable in the latest edition. Even regulated entities like Sainsbury's Bank Pet Insurance have experienced similar fates.

Francisco Vigo, co-founder and CEO of geoSurge, emphasized the gravity of this issue: "These aren’t isolated instances; they’re structural problems within the system. LLMs don't reference a live index. They provide answers using compressed memory that shifts with every update, meaning a brand can swiftly transition from being highly visible to completely erased overnight, often without the organization even realizing it has occurred."

Introducing Corpus Engineering

To confront this alarming problem head-on, geoSurge is pioneering a novel methodology known as corpus engineering. This approach aims to fortify how large language models learn, store, and disseminate brand information, thereby stabilizing generative visibility through model updates.

Rather than merely reporting on how models operate, geoSurge illustrates to organizations how their brand is represented in the current LLM landscape, identifies areas where they may be lacking visibility, and predicts potential impacts from future updates. The company also offers actionable steps to enhance their presence within AI-generated content, closing the substantial gap that can lead to brand disappearance.

In conjunction with the launch, geoSurge is providing a comprehensive research report titled, "When Brands Disappear Overnight: Why Fragile LLM Visibility Is a New Business Risk," shedding light on the pressing need for brands to reassess their relationship with AI.

About geoSurge

Founded in London, geoSurge is a deep-tech AI enterprise focused on the emerging field of corpus engineering. The company specializes in measuring and amplifying brand visibility within generative AI systems, ensuring that organizations safeguard against the risks associated with brand disappearance as AI models evolve. With the ability to track brand presence in LLM responses, geoSurge equips brands with the tools needed to not only endure but thrive amidst the complexities of modern search algorithms.

By delivering consistent brand memory within AI systems, geoSurge plays a crucial role in helping organizations remain a key player in the decision-making processes of consumers.

For further information, please contact Erin Cologne-Brookes at 208-614-4049 or via email at [email protected].