#Japan #Eye Makeup #rom&nd #Tokyo, Osaka #Pop-Up Event

Discover Eye Makeup Trends Inspired by Emotions

This August, the popular Korean cosmetic brand rom&nd is set to launch its new brow mascara shades alongside a unique pop-up event titled EYE CONTACT YOU, HAN ALL. Taking place from August 20 to August 26, 2025, at @cosme TOKYO and @cosme OSAKA, the event will highlight makeup trends that express emotions through the art of eye makeup.

New Product Launch: Han All Brow Color

To celebrate the theme of emotional expression through eye beauty, rom&nd will unveil three exciting new shades of its beloved Han All Brow Color on August 20. This product offers a convenient way to achieve beautifully styled eyebrows with just a quick swipe, eliminating the need for eyebrow bleaching. Guests at the event will have the unique opportunity to try all eleven shades, including the new colors, firsthand.

Experience Emotional Eye Makeup Recipes

During the week-long pop-up event, attendees will be introduced to exclusive eye makeup recipes inspired by the four basic emotions: joy, anger, sorrow, and happiness (喜, 怒, 哀, 楽). This interactive experience allows participants to experiment with the suggested products that resonate with their current mood. Rom&nd aims to truly engage visitors with a hands-on approach to emotional beauty.

Featured Products at the Event

1. Han All Brow Color
- Net Weight: 9g
- Price: 1,210 yen (tax included)
- Description: Provides a soft, natural finish to your eyebrows in a flash.

2. Han All Fix Mascara
- Net Weight: 7g
- Price: 1,430 yen (tax included)
- Description: Adds luscious volume to eyelashes while maintaining a natural look.

3. Han All Fix Mascara & Brow Color Mini Set
- Set includes: Brow Color (4g), Mascara (7g)
- Price: 1,650 yen (tax included)
- Description: A convenient mini set for on-the-go touch-ups.

4. Slide-in Single
- Net Weight: 1.8g (matte), 1.5g (shimmer/glitter)
- Price: 693 yen (tax included)
- Description: Create a custom eyeshadow palette by choosing your favorite colors from various textures.

5. The Juicy Lasting Tint
- Net Weight: 3.5g
- Price: 1,320 yen (tax included)
- Description: A light, non-sticky tint that offers a vibrant sheen to your lips.

6. Color Lip Matte
- Net Weight: 8g
- Price: 1,320 yen (tax included)
- Description: A multifunctional matte product that acts as a lip primer, blush, and lip color.

Participate and Win Exclusive Prizes

Visitors will not only get to try out fabulous makeup but also participate in exciting missions for a chance to win luxurious prizes! Two main missions will take place:

• - Emotional Ticket Mission: Select an emotion ticket and write a related story to receive exclusive items.
• - Social Media Challenge: Capture your experience with new products and post with designated hashtags to enter into a raffle for grand prizes, including a luxurious rom&nd kit!

Additionally, special gifts will be given based on purchase amounts, including a chance to participate in a prize draw for fantastic beauty goodies.

Event Details

@cosme TOKYO:
Dates: August 20 - August 26, 2025
Hours: 11:00 AM - 9:00 PM
Address: 1-14-27 Jingu-mae, Shibuya, Tokyo 150-0001

@cosme OSAKA:
Dates: August 20 - August 26, 2025
Hours: 10:30 AM - 8:30 PM
Address: 3-1-3 Umeda, Kita Ward, Osaka 530-8558

rom&nd, founded in 2016 by beauty creator Min Se-ru, focuses on creating cosmetics with a keen emphasis on personal color, quickly becoming a favorite among beauty enthusiasts. The pop-up event is an excellent opportunity for fans and newcomers alike to discover the latest trends and exclusive products from the brand. Don’t miss your chance to be part of this emotional beauty journey!

For more information, check out rom&nd’s official Instagram and website.