#Japan #Shibuya #CLEVER #Whey Protein #Nature Lab

Exciting New Releases from CLEVER

Nature Lab, a company based in Shibuya, Tokyo, has just announced the fascinating new additions to their premium protein line, CLEVER. Designed to support individuals striving for an efficient and ideal body structure, the upcoming products will be available from April 20, 2025, focusing on health and fitness enthusiasts everywhere.

CLEVER is embracing the growing demand for protein supplements, not just among athletes but also among beginners and women keen on fitness. This latest release features their Clear Whey Protein, which boasts a full 100% Whey Protein Isolate (WPI) formulation. This strong variant comes with twice the citric acid concentration found in their classic Acerola flavor, further enhancing its refreshing sour taste. Meanwhile, consumers will also be treated to a new Blueberry flavor, complementing the existing series, which includes CLEVER Muscle Protein and CLEVER Weight Down.

The Clear Whey Protein distinguishes itself with an exceptionally clear and crisp drinking experience, achieved through an advanced manufacturing process that amplifies the traditional clarity and taste, delivering a unique combination of flavor and transparency.

The classic Acerola flavor has always been a favorite for its sweet and sour notes. With this new strong type, fans can expect an intensified tartness and refreshing experience thanks to the enhanced citric acid content. On the other hand, the newly introduced Blueberry flavor is not only delightful with its juicy taste but also supports muscle-building efforts via the CLEVER Muscle Protein series, while the CLEVER Weight Down variant focuses on serious weight management.

Aimed at individuals pursuing a healthy lifestyle, both flavors embody the CLEVER ideology—efficient and effective nutrition for optimal health.

Key Features of CLEVER Products

1. High Protein, Low Carb, and Low Fat: Using a unique filtration process, CLEVER has achieved a product that is both high in protein and low in carbohydrates and fats, appealing especially to those mindful of their health and fitness goals.

2. Pure WPI Composition: Whey Protein Isolate (WPI) is renowned for its high absorption efficiency. This protein is derived from whey, produced during cheese creation, and when concentrated, boasts a protein content of over 90%. With the removal of impurities, the end product is ideal for those looking to maximize protein intake while minimizing other macronutrients.

3. The Enhanced Experience: With the addition of probiotic elements, users can enjoy the benefits for their gut health alongside the muscle-building advantages. CLEVER also ensures a refreshing taste, free from unpleasant aftertastes.

4. Safe and Certified: Adhering to strict anti-doping regulations, the products are certified by a reputable organization, ensuring peace of mind for athletes concerned about banned substances.

New Product Highlights

• - CLEVER Clear Whey (Acerola flavor) with Strong Citric Acid: Offers double the citric acid content, refreshing with a sour punch, priced at approximately 3,680 yen (including tax) for 416g.

• - CLEVER Muscle Protein (Blueberry flavor): Available in both 810g for 5,500 yen and 30g for 250 yen (tax included), this new flavor is set to be a hit among those looking to gain muscle mass.

• - CLEVER Weight Down (Blueberry flavor): This protein-oriented weight management aid combines high protein content with low carbs, priced at 2,300 yen for 315g.

Conclusion

Moving forward, CLEVER is committed to supporting individuals in their quest for optimal body composition through trusted and delicious protein options. With the launch of the new flavors, they continue to innovate within the supplement industry, thus reinforcing their mission of delivering high-quality nutrition. You can explore their offerings further at their official website.