Meet Age-san!
2026-07-08 02:42:23

Introducing Age.3’s First Official Character: The Adorable Age-san Keychains

Age.3 Embraces Joy with its First Official Character



Age.3, the popular fried sandwich specialist, has officially introduced its first character, Age-san, starting June 2026. This exciting development includes the launch of six unique acrylic keychains that embody the delightful essence of Age.3’s signature fried sandwiches.

Meet the Characters


The inspiration for these characters comes directly from the creamy toppings used in Age.3's fried sandwiches, resulting in a round and inviting look. Each keychain features a different character, complete with unique names and personalities:

  • - Age-san: A warm and friendly presence, always quick to notice when someone needs help.
  • - Matcha-san: The calm and reassuring friend who enjoys peaceful tea times.
  • - Brulee-san: The popular character who's always in the spotlight, balancing sweetness with strength.
  • - Mon-san: Stylish and detail-oriented, Mon-san excels in every situation.
  • - Choco-san: The lively mood-maker who's friendly and always on the go.
  • - Strawberry-san: Bright and supportive, creating a sense of cuteness through effort.

These characters aren’t just cute; they’re designed to uplift spirits. The concept behind these keychains is to serve as a little encouragement for everyday challenges, reminding users that it’s okay to have ups and downs, and that positivity can be nurtured daily.

The Appeal of Age-san Keychains


1. Born from Popular Flavors: Each character is inspired by the beloved flavors of Age.3 sandwiches—cream, matcha, and crème brûlée—giving them life and personality directly from the menu.
2. Daily Positivity: The keychain serves as a gentle reminder that no matter how tough things get, it’s possible to 'lift up' your mood, one small step at a time.
3. Perfect Gifts: Not only are these keychains a fun treat for oneself, but they also make thoughtful gifts for friends or loved ones who might need a little cheer. They can easily attach to bags or keys to spread positivity.

The School of Age-san


These characters reside in the “Age-san School,” where they learn to embrace their individuality while supporting one another. The school encourages a mindset of positivity and gradual improvement instead of expecting to be perfect right away. The motto is simple: “Embrace positivity incrementally.”

Product Details


The Age-san acrylic keychains are now available at Age.3 locations across Japan—such as in Ginza, Asakusa, Harajuku, and Hida Takayama—and online for 650 yen each, including tax. Each keychain measures approximately 50mm by 45mm and is crafted from durable acrylic with a ball chain for easy attachment.

As the brand continues to expand globally, Age.3 aims to create an immersive experience that captivates all senses, from sight to taste. With roots in Fukuoka's sweets scene and a commitment to excellence, Age.3 designs its offerings to be visually stunning and supremely delicious.

Stay tuned for more from Age.3, where positivity is not just a theme, but a lifestyle that transcends borders.


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Topics Consumer Products & Retail)

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