Avalara Appoints Claire Goad as New Head of E-Invoicing and Live Reporting Solutions

Claire Goad is Avalara's New General Manager for E-Invoicing

Avalara, Inc., a leader in global tax and compliance powered by agentic AI, has officially named Claire Goad as the General Manager of E-Invoicing and Live Reporting (ELR). In this critical role, Goad will spearhead Avalara's global e-invoicing initiatives, driving market execution, partner relations, and international growth strategies to meet the increasing demand for continuous transaction controls (CTC) and digital reporting mandates around the globe.

A Seasoned Professional Joins the Team

Claire Goad comes to Avalara with a robust background of over two decades in invoice automation and indirect tax workflows. As companies worldwide face tightening e-invoicing regulations, particularly in regions like Europe, Latin America, and Asia-Pacific, her expertise will be invaluable. Notably, countries including France and Germany are implementing stringent e-invoicing mandates, as illustrated by the EU's ViDA (VAT in the Digital Age) initiative.

"E-invoicing represents one of the most rapidly developing and transformative elements of global tax compliance," states Hugo Sarrazin, CEO of Avalara. He emphasizes Goad’s extensive knowledge base and her acute awareness of the operational challenges that companies encounter while modernizing their invoice and compliance processes.

Previous Achievements and New Challenges

Before joining Avalara, Goad held the position of Senior Vice President of Invoice Automation Sales and Delivery at Tungsten Automation. In her capacity there, she managed global sales and delivery teams that focused on AI-driven invoice automation and compliance workflows. Her resume also boasts significant leadership roles with both Tungsten Network and Kofax, providing her with a well-rounded portfolio rich in e-invoicing and compliance experiences.

As Goad outlines, the evolving atmosphere of e-invoicing regulations compels finance leaders to adapt rapidly to complex demands. "Avalara is uniquely positioned to help organizations tackle this transformation, thanks to our combination of intelligent workflows, comprehensive regulatory knowledge, and extensive global integration capabilities," she remarks.

Avalara's Impact

Recently, Avalara was recognized in the Leaders category of the IDC MarketScape Worldwide E-Invoicing Compliance Solutions 2026 Vendor Assessment, showcasing the company's commitment to delivering assurance to businesses as they navigate the intricate landscape of global e-invoicing and continuous transaction control requirements.

Avalara has built a reputation by processing over 54 billion transactions annually while providing essential tax content and integrations for millions of businesses worldwide. The company offers a comprehensive suite of solutions designed to automate compliance processes from tax calculations and returns to the management of exemption certificates. To learn more about Avalara's offerings in e-invoicing and live reporting, visit their official site.

In conclusion, Claire Goad's appointment places Avalara in a strong position to lead the charge in global e-invoicing solutions and compliance. With her deep expertise and Avalara's innovative technology, businesses can anticipate smoother transitions into the world of digital compliance.