#United States #Bluey #St. Louis #Build-A-Bear #Mini Beans

Build-A-Bear Workshop Expands Its Reach with Walmart

In an exciting development for fans of Build-A-Bear Workshop, the well-loved retailer has made its first foray into wholesale by partnering with Walmart. This collaboration, which began recently, marks a significant milestone for Build-A-Bear, recognized for its unique approach to personalized experiences. The new offerings, including Mini Beans™, Micro Mini Beans™, and a special Build-A-Bear x Bluey™ collection, are now available in over 1,500 Walmart locations across the United States.

Bringing the Magic to Walmart

This launch captures the essence of the Build-A-Bear concept: personalization, creativity, and emotional connection. In-store, customers are welcomed into the signature “Choose Me, Name Me, Dress Me” journey that the brand is famous for. Shoppers can pick out their favorite furry friend and personalize it with a variety of outfits and accessories, instilling a sense of ownership and uniqueness that defines the Build-A-Bear experience.

The Mini Beans collection features precious hang tags reminiscent of the iconic birth certificates familiar to workshop visitors, reinforcing the bond that fans form with their creations. Meanwhile, the highly anticipated Micro Mini Beans focus on the increasingly popular trend of collectible toys, offering a playful surprise element through blind packaging. Shoppers will find either single mystery packets or multi-pack bundles, encouraging excitement and repeat visits to discover the latest additions to their collections.

New Product Highlights

The new Build-A-Bear x Bluey™ collection introduces fan-favorite characters from the popular children’s series, such as Bluey, Bingo, and Rusty. These beloved plush toys will be available in both Mini Beans and Micro Mini Beans formats, ensuring that both kids and adult collectors find something special. Full-sized plush versions of Bluey are also included, merging together the whimsical world of childhood play with the unique offerings of Build-A-Bear.

In addition to trendy characters, the Mini Beans line is designed for collectors, providing a charming approach to adding to one’s collection. Whether opting for a frog, bear, or even an axolotl, the range of Mini Beans is crafted to be both approachable and fun, encouraging creativity in styling. Personalization possibilities expand with the classic Tan Bear, which comes equipped with various accessories including hoodies and hats, allowing guests to create their customized furry friends.

A Bright Future for Build-A-Bear

This strategic partnership showcases Build-A-Bear's commitment to connecting with a broader audience while maintaining its core values of creativity and individuality. Dave Henderson, Chief Revenue Officer of Build-A-Bear Workshop, shared his excitement about this new chapter by stating, “This is a defining growth milestone for Build-A-Bear... It allows us to introduce Build-A-Bear to millions of new guests while staying true to the creativity and individuality that set us apart.”

The collection made its official debut in select Walmart stores and online on Walmart.com as of this spring, available until May 15, while supplies last. This collaboration not only positions Build-A-Bear for substantial growth but also enriches Walmart’s offerings by introducing exclusive plush companions that resonate with new and existing fans alike.

With a legacy of nearly 30 years in creating memorable experiences, Build-A-Bear continues to hit historical revenue records year after year. The brand operates over 650 locations worldwide and emphasizes its ongoing mission to “add a little more heart to life” through its innovative and interactive retail model. Beyond retail, Build-A-Bear is also making strides in digital storytelling and partnerships with various licensed characters, ensuring that beloved experiences continue to evolve.

This partnership with Walmart is expected to bring fresh energy and excitement to the brand's portfolio, allowing fans to enjoy Build-A-Bear’s signature heart-led storytelling in new and accessible environments.

For continuing updates and to explore more about this new initiative, don’t forget to check tables at participating Walmart locations or visit Build-A-Bear's official website.