Exciting Collaboration: Pompompurin and Pastel Return with Adorable Desserts

A Sweet Reunion: Pompompurin x Pastel Collaboration

In a burst of joy for dessert lovers everywhere, Pastel, the beloved Japanese dessert chain, is collaborating once again with Pompompurin, the iconic Sanrio character who is celebrating his 30th anniversary this year! From September 1 to 30, 2026, this collaboration will feature a charming new visual and a selection of delightful treats designed to celebrate Pompompurin's friend, Muffin, whose birthday falls on September 16.

A Flavorful Backstory

Founded in 1984, Pastel quickly became known for its signature silky pudding, igniting the “smooth pudding craze” in Japan and enchanting customers ever since. Over the last two months, the collaboration with Pompompurin garnered immense popularity, selling 27,000 units. Due to overwhelming demand, Pastel is bringing back these treats, now with a fresh theme: Harapeko♪BigDream 2.

The imaginative story features Pompompurin and Muffin cozily enjoying puddings together in their dreams, portraying an adorable world that captures their friendship. The limited-time collaboration will also introduce new visual designs, featuring delicious desserts that highlight this enchanting theme!

Exciting Dessert Lineup

The highlights from this collaboration include:

1. Muffin and Pompompurin’s Friendship Pudding - Priced at 880 JPY, this charming pudding features Muffin sitting atop Pompompurin, with two layers made of creamy original pudding and a soft milk pudding.
2. Pompompurin’s Drawn Pudding – Cuddle Together - A delightful pudding priced at 500 JPY, this dessert showcases beautifully designed whipped cream adorned with cocoa powder illustrations of Pompompurin and Muffin, enveloping fluffy caramel sponge in its center.
3. Pompompurin’s Happy Pudding á la Mode - Returning at 880 JPY, this sweet features smooth pudding topped with assorted fruits, offering the best of both pudding and cake worlds.
4. Oven-Baked Tart: Pompompurin’s Cute Rear - At 300 JPY, this tart shaped like Pompompurin’s rear has been redesigned with nostalgic brownie and caramel flavors.
5. Pompompurin’s Snack Pack - This exclusive pack, priced at 2,200 JPY, contains popular desserts alongside adorable acrylic clips featuring both characters.

Each treat embodies the adorable nature of Pompompurin and Muffin, appealing to fans young and old. Notably, some unique products will exclusively be available at the