Buona and Rainbow Cone Celebrate Historic Growth and Expansion in 2025

Buona and The Original Rainbow Cone: A Year of Unmatched Growth

In 2025, Buona Companies, a family-run establishment that has become synonymous with classic Chicago cuisine, celebrates an impressive year with significant milestones for both Buona and The Original Rainbow Cone. Known for bringing the original Italian beef sandwich and the delightful multi-flavored ice cream cone to the forefront, Buona Companies has enjoyed unprecedented growth, heralding a promising future.

Expansion and New Locations

As part of its ambitious expansion strategy, Buona Companies has successfully opened four new locations in Gurnee, Illinois; Crown Point, Indiana; Cypress, California; and Orlando, Florida. The brand is not stopping there, with plans for more units in Tennessee, Missouri, and Florida. Key metropolitan areas across the Midwest, such as Columbus, Detroit, Indianapolis, and St. Louis, are also in line for future development. This strategic growth aims to introduce the sensational flavors of Chicago's culinary heritage to a broader audience, ensuring that more people can experience the authentic Italian beef and nostalgic ice cream flavors they embody.

Buona's various store formats, which include standalone drive-thrus, in-line stores, and dual-branded 'Express' locations, cater to diverse customer needs. Joe Buonavolanto, Executive Vice President, emphasizes the importance of flexible formats that allow customers to enjoy the rich tastes of Chicago, stating, "We are creating incomparable opportunities for operators to introduce our authentic recipes prepared with the passion and tradition that have defined us for generations."

Recognition in the Industry

Buona has received accolades as a Fast Casual Top 100 Mover and Shaker, which is a testament to its commitment to excellence in not just food, but overall customer experience. Axios even dubbed Buona as "Chicago's Best Italian Beef," showcasing the brand's local and national reputation in the food industry. Meanwhile, The Original Rainbow Cone is also making waves, being recognized by TimeOut LA as one of Chicago's top ice cream spots.

Loyalty Programs and Menu Innovations

One key element contributing to Buona's remarkable success is its loyalty program, boasting over 300,000 members. Participation in the program has skyrocketed, with a 34% increase in activity and a significant 19% growth in daily loyalty sales. The excitement surrounding the program has also attracted a wealth of new sign-ups, with numbers surging by over 100%. This loyalty program not only enhances customer engagement but also significantly impacts overall sales, proving that building relationships is just as important as offering great food.

Menu innovation plays a crucial role as well, with new items like an Italian beefless vegan sandwich complimenting traditional offerings. The introduction of protein bowls and seasonal salads has expanded the menu's appeal to even wider audiences beyond traditional meat lovers, while Rainbow Cone continues to treat guests to their uniquely sliced, five-flavor cones, captivating both young and old alike.

The Legacy of Buona and Rainbow Cone

The legacies behind Buona and The Original Rainbow Cone are deeply rooted in the fabric of Chicago's culinary landscape. Buona’s origins trace back to 1981 when Joe and Peggy opened the first restaurant, aiming to share their authentic recipes. Their commitment to quality has been handed down through generations, creating a warm and inviting dining experience perfect for families. In 1926, Grandpa Joe Sapp introduced the Rainbow Cone, a legacy that speaks to the heart of Chicago’s ice cream culture with its vibrant, multi-sensory experience.

For passionate individuals interested in sharing these iconic flavors with their communities, franchising opportunities abound. With a clear and prosperous path forward, Buona Companies is set to continue its journey as a staple of the American culinary landscape, encouraging collaboration and creativity in every scoop and sandwich.

To learn more about franchise opportunities with Buona and The Original Rainbow Cone, visit www.buonafranchise.com and www.rainbowconefranchise.com.