Doosan Robotics Aims to Lead in AI Robotics with Global Expansion and Innovation Strategy

Doosan Robotics Aims to Lead in AI Robotics



Doosan Robotics is making significant strides toward becoming a prominent player in the field of intelligent robotics. Recently, the company announced its acquisition of an 89.59% stake in the U.S.-based automation engineering firm ONExia, which is expected to play a pivotal role in transforming Doosan's capabilities and future direction. This acquisition not only reinforces Doosan's commitment to entering the Physical AI era but also marks a strategic shift from purely hardware-centric offerings to a robust platform that emphasizes AI and software-driven solutions.

Acquisition of ONExia



On July 28, 2025, Doosan Robotics' board formally approved the acquisition of ONExia, solidifying a deal valued at approximately USD 25.9 million (or KRW 35.6 billion). ONExia, which boasts a rich history since its founding in 1984, specializes in end-to-end automation services from system design to implementation, particularly in sectors like manufacturing and logistics. With a skillset honed over decades, ONExia has successfully developed collaborative robotics tailored for essential processes such as palletizing and packaging, which have gained traction in North America. The company's impressive annual sales growth of about 30% underscores its strong market presence and expertise.

Doosan Robotics believes these assets will greatly contribute to its maturation in the intelligent robotics landscape. CEO Kevin (Minpyo) Kim emphasized the importance of this acquisition, labeling it as a crucial step towards bolstering global competitiveness, enhancing AI capabilities, and expediting solution development, especially in data-centric applications.

Strategic Realignment and Focus on AI



In conjunction with this acquisition, Doosan Robotics is also strategically realigning its internal research and development (R&D) efforts. The company is intensively investing in recruiting top-tier talent specialized in robotics research, AI, software development, and quality assurance. This recruitment drive is part of a broader organizational restructuring aimed at placing a stronger emphasis on AI, software development, and innovations in humanoid robotics.

Furthermore, Doosan Robotics is in the process of establishing a new R&D Innovation Center, set to provide an optimal environment for developing next-generation solutions. The center is slated for completion by the third quarter of 2025, serving as a hub for fostering creativity and technical advancements in robotics technology.

Future Prospects and Commitment to Innovation



Looking ahead, Doosan Robotics is committed to not only extending its global footprint but also investing in a wide range of strategic mergers and acquisitions to further enhance its offerings. CEO Kim articulated the company’s vision: "To secure our position as a global leader in intelligent robotics and pioneer the future of Physical AI, we must prioritize investments in R&D and strengthen our market presence."

The rapidly evolving landscape of artificial intelligence and robotics presents a wealth of opportunities, and Doosan Robotics is poised to capitalize on these trends through strategic decisions and innovation. With ONExia onboard, the company gains access to invaluable industry knowledge and advanced engineering capabilities that will enhance its overall technology strategy, making it well-equipped to meet the demands of a changing market.

In summary, as Doosan Robotics charts this new course towards becoming a leader in AI robot solutions, its commitment to innovation, strategic partnerships, and a clear focus on the future are set to drive the company’s growth in the competitive global robotics arena.

Topics Consumer Technology)

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