#Japan #Tokyo #Camper #NNormal #Kilian Jornet

NNormal Launches Official Instagram in Japan

On August 19, NNormal, a trail running brand hailing from Spain, unveiled its official Instagram account in Japan, marking the first instance of launching outside its home country. This new platform aims to provide Japanese users with timely information about local events, races, and athlete updates, directly showcasing the brand's allure to a wider audience.

Founded in 2022 by renowned mountain athlete Kilian Jornet and the Mallorca-based shoe company Camper, NNormal thrives under the guiding principle, “Your Path, No Trace.” This motto emphasizes a commitment to uncompromising quality and design, enabling athletes to perform at their best while respecting nature. It aspires to create timeless gear that resonates with the outdoor spirit and commitment to the environment.

The official Instagram account, which can be found at @nnormal_japan, is expected to serve as a hub for exciting content, including information on races and community runs, updates from Japanese ambassadors, and other engaging outputs that make the NNormal experience more accessible to adventure seekers in Japan. The brand's goal is to foster a meaningful connection between its community and the trails they love.

Comments from Takamitsu Komori, Brand Manager of NNormal Japan

Takamitsu Komori expressed enthusiasm about the launch of NNormal's official Instagram, stating, “We are thrilled to connect more closely with our Japanese customers through our own voice. Up until now, our communications were primarily global, but now we can deliver timely information about our products and the joy of connecting with nature.”

The brand manager emphasizes a commitment to sharing not only product updates but also the core principles of sustainability and respect for nature that underpin NNormal’s mission. He noted the importance of showcasing activities involving Kilian and other global ambassadors, as well as events such as community runs and new initiatives within the Japanese NNormal community.

About NNormal

NNormal is a passionate outdoor and sports brand that was born between the shores of Mallorca and the fjords of Norway. Its creative philosophy is deeply rooted in the shared commitments of its founders, combining sustainability and high-performance to encourage individuals to enjoy and engage with the natural world respectfully.

All products from NNormal are designed in Mallorca and tested in Norway, reflecting a profound commitment to quality and functionality. The brand name itself—NNormal—symbolizes a fusion of Nor-way and Mal-lorca, depicting its unique origins and the spirit behind the brand.

About Kilian Jornet

Kilian Jornet, who grew up in a mountain cabin in the Pyrenees, has developed a profound connection to the outdoors from a young age. He is recognized as a multi-sport athlete, having set numerous speed records on iconic peaks around the world, including two summits of Everest. Now residing in Norway, he continues to push boundaries in mountain sports, inspiring many through films, books, and digital content while advocating for awareness around climate change.

About Camper

Founded in 1877, Camper has a rich family-operated history, with roots in the craftsmanship of footwear on the island of Mallorca. The brand combines modern design with quality, comfort, and a playful spirit, staying true to its origins of simplicity and respect for craftsmanship. With a name meaning “farmer” in the local dialect, Camper embodies Mediterranean values while committed to creating high-quality products with a positive impact on society and the environment.

Follow and Connect

We invite everyone to follow @nnormal_japan to explore the thrilling world of trail running and experience the beauty of nature through NNormal’s eyes, engaging with a community that cherishes exploration and adventure.

For inquiries, please contact Camper Japan’s NNormal team at 03-5414-3154 or visit NNormal’s official website.