#United Kingdom #Abingdon #Sustainable Solutions #Specialty Chemicals #Infineum

Infineum Unveils New Brand Identity

Infineum, a global leader in specialty chemicals, has announced an exciting new chapter in its journey with a revised brand identity, which includes an updated logo and a powerful tagline: 'Formulating tomorrow together.' This fresh approach signifies its commitment to delivering innovative chemistry solutions that support a sustainable future and help clients tackle complex challenges in a rapidly changing world.

A Vision for Sustainability

The direction of Infineum is clear as it aims to position itself as a world-class sustainable specialty chemical company. Infineum is dedicated to enhancing customer value and delivering exceptional performance through advanced solutions that facilitate the energy transition, reduce environmental impacts of current transportation methods, promote e-mobility, and aid in decarbonization. By aligning its products with global sustainability goals, the firm is ensuring success for its clients in a shifting landscape.

The brand refresh emphasizes Infineum's diversification strategy, showcasing its expanding capabilities and readiness to explore new markets under a robust and unified brand. The new identity embodies the company's commitment to providing sustainable solutions specifically tailored for transportation and energy applications while maintaining its reliability as a trusted partner in addressing complicated issues.

Embracing Change

Aldo Govi, CEO of Infineum, expressed his enthusiasm about the brand refresh, stating, “'Formulating tomorrow together' is not just a slogan. It reflects our commitment to working alongside our customers and fostering joint success through innovation, partnership, and purpose-driven actions.” Govi further emphasized the importance of their strong brand foundation built on collaboration, technological excellence, and reliability. This refresh signifies to the market that Infineum is evolving and ready to take a leading role in the specialty chemicals sector.

The ambition of Infineum is centered around creating a sustainable future through innovative chemistry. Rich decades of experience, a supportive culture, and a forward-thinking approach to technology and customer partnerships form the foundation of Infineum's dedication to collaboratively shaping the future.

Join Us on Our Journey

Infineum invites customers, partners, and stakeholders to discover more about this exciting new chapter and how it plans to lead in the specialty chemicals landscape. The company has a long history of contributing to the energy transition by reducing emissions from combustion engines, supporting electrification, and developing solutions for alternative fuels.

With a focus on various sectors and an innovative approach, Infineum maximizes the value of its unique technology in carbon-resistant markets. With over 2,000 employees worldwide, the company thrives on diverse perspectives and expertise to ensure the success of its customers as they shape the future together.

For more information about Infineum and its new brand identity, visit Infineum's website.



This new direction paints a promising picture for Infineum's future as it stands at the forefront of innovation in specialty chemicals, championing sustainability and collaboration across the globe.