#Japan #Tokyo #Cross Marketing #Research Design #Statistical Analysis

Introduction

On March 16, 2026, Cross Marketing will host an enlightening seminar aimed at elucidating how to effectively connect research objectives with statistical methodologies. The seminar is designed for researchers and students in health care, nursing, and social sciences seeking to improve their analytical strategies.

Seminar Overview

Cross Marketing, headquartered in Shinjuku, Tokyo, has accumulated invaluable research design insights tailored for academic investigations. In collaboration with Smart Analytics, the seminar aims to offer a robust theoretical framework for understanding how to select appropriate statistical methods based on clearly defined research inquiries.

What to Expect

The seminar will shed light on important aspects such as:
1. How to articulate and structure research objectives: This section will focus on breaking down research questions into precise components, ensuring that attendees understand the foundational aspects of their inquiries.
2. Understanding outcome types: We will discuss why specific statistical methods—whether continuous, binary, ordinal, time-related, or hierarchical—are determined by the type of outcome expected.
3. The categorization of research: The exploration will include a framework for organizing the majority of research by perspectives such as difference, relationship, structure, time, and hierarchy.
4. Choosing the right method: You will gain insights into discriminating between complex models such as logistic regression, mixed models, multi-level models, and SEM (Structural Equation Modeling or AMOS) based on specific decision-making criteria.

Guest Speaker Insights

Shinichiro Hata from Smart Analytics will share his expertise, focusing on “How to connect research objectives with statistical methods.” He will emphasize that many of the common dilemmas faced—be it deciding between correlation analysis or regression—often stem from an inadequate breakdown of research questions, rather than a lack of statistical knowledge. The seminar will provide practical demonstrations using real-world examples from the medical, nursing, and social science sectors.

Detailed Program

The seminar is structured into several informative sessions, covering:

• - Understanding Confusion in Method Selection: Typically, the difficulty arises not from the complexity of statistics but from poorly defined research aims.
• - Four Perspectives to Organize Research Objectives: Presenting types of outcomes, and the common themes of differences, relationships, structures, time, and hierarchy.
• - Correspondence Between Research Objectives and Analytical Methodologies: Insights into how to differentiate between correlations, regressions, mixed-methods, and SEM.
• - Selection Criteria Flow for Statistical Techniques: Guidelines for choosing among different methodologies such as logistic regression, mixed models, and SEM.
• - Real-world examples: Focusing on standard research designs in medical, nursing, and social research fields.

Who Should Attend?

This seminar is ideally suited for:

• - Individuals facing challenges in data collection.
• - Those seeking a comprehensive solution for data collection and analysis.
• - Researchers and graduate students preparing for thesis submissions, conference presentations, or journal publications.
• - Professionals engaged in quantitative research within the healthcare, nursing, and social science domains.
• - SPSS users lacking confidence in their analytical designs.
• - Anyone wishing to grasp statistics not merely as techniques but as integral elements of research design.

Event Details

Seminar Name: [How to Conduct Quantitative Research] Choosing Statistical Methods Based on Research Objectives
Date & Time: March 16, 2026 (Monday) 11:00 AM - 12:00 PM
Method of Participation: Online via Zoom, pre-registration required. A viewing URL will be sent out the day before.
Participation Fee: Free of charge.
Further Details & Registration: Cross Marketing Seminar Registration
Note: Participation may be declined for competitors.

About Cross Marketing

Cross Marketing is committed to integrating diverse techniques to serve as a reliable marketing partner, providing tailored marketing research and solutions based on client needs. Established on April 1, 2003, our headquarters is located on the 24th floor of the Tokyo Opera City Tower, Shinjuku, Tokyo.

For inquiries regarding this release, please contact the Seminar Office at Cross Marketing: [email protected].