New YouTube Series 'Welfare Medical Care Job Hunting NEO' Starts Today Addressing Labor Shortage

Launch of 'Welfare Medical Care Job Hunting NEO'

Today marks the debut of 'Welfare Medical Care Job Hunting NEO', a groundbreaking series aimed at addressing the severe labor shortage in the welfare, medical, and caregiving industries. This project is a collaboration between HARAHARA Co., Ltd., led by CEO Daiki Kitahara, and Mental Health Lab Co., Ltd., represented by CEO Kazuaki Kokutani. The first episode premiered on December 9 at 7 PM on their YouTube channel.

Concept and Purpose of the Series

Drawing inspiration from the hugely popular job hunting program 'Job Hunting NEO', which has amassed over 550 million total views across social media platforms, this new series shifts focus to the pressing societal issue of workforce shortages. The intention is to contribute to better hiring practices within the welfare and medical care fields by highlighting real challenges faced by job seekers.

The inaugural episode addresses ADHD and developmental disorders, introducing courageous individuals aspiring for careers in the welfare and medical sectors. These candidates present their desired salaries and engage in serious discussions with company executives about their compensation and opportunities.

Evaluation Beyond Just Qualifications

Unlike traditional hiring practices that often weigh qualifications or years of experience heavily, this program aims to showcase a meritocratic approach where candidates are evaluated based on a comprehensive assessment of their skills, passion, and unique traits. This reform is necessary to meet the evolving needs of the industry.

Insights from Industry Leaders

Executives actively working on the front lines of the welfare and medical sectors share their perspectives on addressing labor shortages and the importance of embracing a diverse workforce. They candidly discuss the criteria they consider when making hiring decisions, shedding light on the real dilemmas and choices they face — a rare glimpse into the industry’s hiring process.

Contributing to Recruitment in the Sector

Through this content, there is a strong drive to promote the attractive aspects of careers in welfare, medical, and caregiving fields, alongside establishing fair standards for evaluation. This approach seeks to bridge the gap between companies and job seekers, ultimately addressing mismatches and improving recruitment in the industry as a whole.

About Mental Health Lab Co., Ltd.

Mental Health Lab operates under the vision of 'LIFESTYLE INNOVATION - Creating a world where everyone can live joyfully and with smiles.' They implement various initiatives across welfare, media, HR, and SaaS business sectors. Their welfare initiatives focus on eliminating the boundaries of disabilities, incorporating IT-driven employment transition support and child development support services.