#Japan #Marketing Strategy #Shibuya #AI Overviews #LANY

LANY's Upcoming Free Webinar on AI Overviews

LANY Co., Ltd., a Tokyo-based company specializing in digital marketing support, is set to host a free webinar titled "Decoding the Logic Behind Brands Mentioned in AI Overviews", happening from December 8 to December 11. This event comes as a sequel to the highly successful webinar held in November 2025, reflecting the growing significance of AI-driven user interactions in search.

As the introduction of Google’s AI Overviews begins to fundamentally alter user search behaviors, many marketers may find themselves grappling with new challenges. Issues such as declining website traffic due to AI Overviews, competitors being highlighted while their own brand languishes in obscurity, and a lack of clarity on how to achieve mentions in AI Overviews are becoming increasingly prevalent among marketing professionals.

This webinar will explore LANY's proprietary quantitative research data, focusing on over 60 consumer comparison queries. Participants will learn about key factors that differentiate brands that are mentioned in AI Overviews from those that are not. Insights on the selection logic employed by AI when referencing brands will also be covered.

Additionally, the webinar will provide innovative strategies for setting new Key Performance Indicators (KPIs) based on this research data, along with practical action plans that participants can implement immediately. This is an excellent opportunity to step away from solely relying on search rankings and strategically navigate the challenges of the zero-click era.

Webinar Schedule

• - Dates: December 8 (Monday), December 9 (Tuesday), December 11 (Thursday)
• - Time: 1:00 PM - 1:30 PM (JST)

Webinar Agenda

1. Overview of the current state of AI Overviews and challenges faced by marketing professionals
2. In-depth analysis of the relationship between AI Overviews and brand mentions
3. Key commonalities among brands that achieve mentions
4. Strategic shift from search rankings to 'SERP presence'
5. Summary
6. Q&A session

How to Register

To register, please fill out the application form found at the bottom of the following URL: LANY Webinar Registration

Participation Details

• - Fee: Free
• - Capacity: 500 participants
• - Registration Deadline: December 11, 2025, by 12:59 PM (JST)

Steps to Participate

1. Submit the registration form with the necessary information.
2. In case of oversubscription, a lottery will determine attendance. Notifications will be sent by 12 PM the day before the event.
3. Those selected for participation will receive an email with attendance details and the access link.
4. On the event day, access the webinar through the provided URL in the email.

*For busy professionals, an archive viewing option is available upon free registration!

Important Notes

Recording of the webinar is prohibited. Participants from competing companies are kindly requested to refrain from joining.

About LANY Co., Ltd.

LANY positions itself as a growth partner, providing digital marketing support and recruitment services to foster business growth. The company is dedicated to partnering with clients to implement sustainable marketing strategies from planning to execution.

Company Overview

• - Name: LANY Co., Ltd.
• - Official Website: LANY
• - Services: Digital marketing support, recruitment services
• - Location: 16F, Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya, Tokyo

Contact for Media Inquiries

• - Name: Suzuka Kurogi
• - Email: [email protected]