Arsaga Partners Revamps Corporate Site to Enhance User Experience and Brand Value

Arsaga Partners Revamps Corporate Site

Arsaga Partners, a company based in Shibuya, Tokyo, has unveiled a complete overhaul of its corporate and recruitment websites. This redesign comes in light of a change in management structure and a refresh of its mission, vision, and values (MVV). With a focus on digital transformation (DX), the newly launched sites represent a significant step toward delivering greater value to clients and showcasing the company’s expertise.

Background and Objectives of the Redesign

With the goal of promoting DX, Arsaga Partners aims to provide comprehensive support that spans from consulting to development and maintenance of AI services. The expansion of service offerings necessitated a clearer presentation of the company's value to clients, leading to the decision for a website redesign.

In 2022, the company celebrated its 10th anniversary and transitioned to a shared leadership model, prompting the need to redefine its brand. The redesign targets improvements in user interface (UI) and user experience (UX) to ensure accessibility and functionality for all stakeholders.

Redefining the Brand Through New MVV

Under the newly established management structure, Arsaga Partners has articulated its mission as 'Delivering value through free thinking and sound logic.' The revamp visually embodies this mission across the websites, reaffirming Arsaga's status as a leading comprehensive firm.

Optimizing User Experience with Enhanced UI/UX

The redesigned websites feature a streamlined layout, allowing visitors—including potential job candidates—to easily find relevant information. By organizing content into a logical structure, the team has created a user-friendly navigation experience that leads to the information sought with minimal effort.

The integration of SEO best practices and improved site hierarchy resulted in a significant boost in organic traffic. In just two months following the redesign, monthly page views surged by 150%, a testament to the success of the website team’s intricate planning and execution.

Notable Features of the Redesigned Website

1. Tailored Information Structure

The new design accounts for the varied perspectives of stakeholders, ensuring that first-time visitors can quickly understand the company's services without feeling overwhelmed. Implementing structured data has further optimized the site for search engines while enhancing accessibility.

2. Visualization of Trust through Logos and Partnerships

To strengthen the perception of reliability, Arsaga has incorporated third-party evaluations and achievement logos throughout the site. This transparency addresses potential client concerns by showcasing established partnerships and successful case implementations.

3. New Sustainability Page

Recognizing its social responsibility, Arsaga has launched a dedicated sustainability page outlining its approach to addressing industry challenges, including local disparities and the shortage of DX talent. The company aims to create a diverse and responsible workplace while promoting governance and societal contributions.

4. Enhanced News Visibility

By highlighting press releases and media information on the homepage, Arsaga illustrates ongoing activities and developments, allowing users to quickly grasp the company's current initiatives.

5. Original Blog for Broader Outreach

The optimized blog section provides insights into various topics such as digital transformation, AI trends, and reports on corporate activities. This more cohesive structure facilitates better understanding and engagement from users.

Exceptional Results from a Dedicated Team

The website project was led by the in-house web production team, known for its extensive background in web development—over 20 years of experience and 1,000 successfully launched projects nationwide. This team not only focuses on website creation but also integrates web marketing strategies, including social media management and SEO, ensuring a one-stop support system that maximizes business results for clients.

Looking Ahead

Arsaga Partners encourages businesses seeking effective website strategies to consult with their team. By viewing website development as an integral component of business strategy, Arsaga seeks to enhance brand value and drive overall business success through tailored digital solutions.

For more information, please visit Arsaga Partners at www.arsaga.jp.