#USA #Los Angeles #Sharpie #Grammy Awards #Teddy Swims

Sharpie Brings Creativity to the 68th GRAMMY Awards

At the prestigious 68th Annual GRAMMY Awards on February 2, 2026, Sharpie showcased its impact on pop culture in collaboration with Teddy Swims, a nominated artist who is rapidly becoming a household name in the music industry. This activation took place in the specially designed Sharpie Fan Zone, a space set up to create unforgettable experiences for both fans and artists alike.

Sharpie, an iconic brand recognized for its contribution to artistic expression and self-creation, cemented its presence at the GRAMMYs as an official sponsor of the event. The evening was marked by vivid moments where fans could interact with their favorite artists, who used the specially designed Sharpie S-Gel Copper pen to sign autographs and engage with attendees. With its unique design tailored for clear and beautiful signatures, this pen delivered a writing experience that was both smooth and sophisticated, fitting for the glamorous atmosphere of the red carpet.

Teddy Swims, known for his powerful vocals and emotional performances, had an impactful return to the GRAMMY stage this year after being nominated for Best New Artist in 2025. In 2026, he was nominated for his album I’ve Tried Everything but Therapy (Part 2) in the Best Pop Vocal Album category. The artist seized the chance to celebrate his achievements in the Sharpie Fan Zone, where he signed memorabilia and shared spontaneous moments with fans, emphasizing the importance of connection in the music world.

"Being able to share a night like the GRAMMYs with my fans means so much to me," declared Teddy Swims. "Sharpie's legacy of being present at significant moments in culture added a special touch to the occasion. Using the Sharpie while meeting fans made it that much more memorable."

This event marked the beginning of a larger initiative for Sharpie, which plans to further engage with pop culture, sports, and various artistic communities throughout the year. The brand has a rich history within the music sector, found in the lyrics of songs, the sketches of artists, and the cherished memorabilia held by fans.

Kris Malkoski, President of Learning & Development at Newell Brands, expressed, "Sharpie has been a staple in music culture, be it in handwritten lyrics, fan posters, or autographs. This event captured that essence—creating an inspiring intersection of artistry and community at one of music's most significant platforms."

The Sharpie S-Gel Copper pens are known for their premium quality, featuring a refillable ink system and a design that minimizes smudging and bleeding, ensuring that creative expressions remain vivid and long-lasting on various surfaces. These pens are available at major retailers such as Target and Amazon, making them accessible for fans eager to make their mark.

About Sharpie

Originating in 1964, Sharpie has evolved from creating the first pen-style permanent marker to offering an extensive range of writing tools designed for durability and creativity. From markers to fine-tipped pens, Sharpie's products enable individuals to express themselves boldly across diverse surfaces, reinforcing the brand's commitment to empowering creativity through quality writing instruments.

About Teddy Swims

Teddy Swims, born Jaten Dimsdale in Atlanta, GA, has quickly risen to prominence in the music industry. His unique fusion of R&B, soul, and pop has resonated well with audiences globally, resulting in millions of streams and sold-out shows. His album, I’ve Tried Everything but Therapy, which features the chart-topping hit "Lose Control," highlights his talent and storytelling ability.

With his first Grammy nomination and a growing music catalog, Teddy seized the opportunity to connect with fans at events like the GRAMMYs, proving that music can unite diverse audiences through shared experiences.

About Newell Brands

Newell Brands (NASDAQ NWL) is a global consumer goods company delivering innovative products under renowned brands like Sharpie, Rubbermaid, and Graco. Dedicated to enhancing everyday life, Newell Brands is committed to creating quality products that uplift the daily moments of consumers around the world.