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Thirdly Launches Profiit: Redefining Management Support

On September 1, 2026, Thirdly Corporation, headquartered in Minato, Tokyo, officially launched its new management support platform, Profiit. This platform aims to visualize the realities of work by leveraging a unique data format called 'Work Data.' Alongside the launch, Thirdly introduced paid subscription plans to capitalize on the insights gathered during months of pilot operations, which began in April 2026.

Addressing the Lack of Insight in Decision-Making

One of the significant challenges organizations face in their operations is tracking who is spending time on what tasks and how these correlate with costs and value generation. Often, it proves difficult to maintain ongoing oversight of these parameters. While attendance data can indicate the overall number of hours worked, it fails to clarify how those hours are allocated across various tasks.

With the growing emphasis on transparency regarding human capital, companies must enhance their understanding and reporting of how work is structured and managed.

To tackle this issue, Thirdly has proposed its unique business framework known as 'Work Profit Design.' This model emphasizes the continuous design of a structure where people's work generates profit. The platform, Profiit, is designed to put this concept into practice.

What is Profiit?

Profiit operates by visualizing the relationship between work and organizational costs and profits through the application of Work Data. It supports users through a 4D cycle—Discover, Decide, Do, and Develop—allowing for a thorough analysis followed by action planning, implementation, and reflection, ensuring that improvements are not just theoretical but actively pursued.

Key Features of Profiit:

• - Visualization of Work Structures: Profiit offers insights into the ties between work, costs, and profits that were previously unseen using just financial data.
• - No Complicated Setup Required: The platform comes with preset industry-specific classifications of tasks, enabling immediate use from the moment of registration.
• - AI-Driven Improvement Suggestions: By leveraging accumulated Work Data, the AI can analyze and create materials necessary for addressing potential issues (note that AI-generated analysis is advisory and final decisions lie with the user organizations).
• - Compatibility with Existing Tools: Profiit can be introduced without replacing existing systems for accounting, attendance, or project management tasks.

Insights from Pilot Operations

Before the official launch, from April 2026, Thirdly conducted pilot operations with diverse companies from different industries and sizes. Based on the accumulated Work Data, they provided monthly reports that offered unexpected insights, including:

• - Effective visualization of data without company-wide implementation or revenue data, revealing previously hidden task discrepancies.
• - Smaller-scale implementations can prompt discussions about workload and potential improvements, even at the departmental level.
• - A consistent challenge regarding task time allocation was identified across companies of varying sizes and industries. Feedback has rolled in from sectors including manufacturing, logistics, retail, IT, and pharmaceuticals, showcasing interest from organizations of all sizes, from around 20 to 7,000 employees.

Future Directions for Profiit

In the future, Profiit aims to enhance functionalities such as daily report features, automation via integration with external tools, and calendar syncing to reduce the burden of data accumulation. Additionally, Thirdly plans to facilitate the effective use of Work Data in management settings, which would involve monitoring the work status and well-being of personnel alongside supporting their development and growth.

Continuing on their mission to harmonize profit generation and employee well-being, Thirdly is committed to enhancing productivity in knowledge work while ensuring a fulfilling work environment for all professionals.

Overview of Profiit

About Thirdly Corporation

• - Company Name: Thirdly Corporation
• - Location: 3-17-1 Toranomon, Minato, Tokyo, 6th Floor of TOKYU REIT Toranomon Building
• - CEO: Masahiro Wada
• - Founded: April 1, 2025
• - Business Focus: Development and provision of the management support platform, Profiit
• - Corporate Website: Thirdly
• - Service Website: Profiit
• - Contact for Media Inquiries: Thirdly Corporation PR Department, TEL: 03-6690-0323, E-mail: [email protected]