Jackson's Super Veggie Straws Takes Home Good Housekeeping's 2026 Best Snack Award
In a delightful celebration of wholesome snacking, Jackson's has once again proven its place at the forefront of the snack food industry by receiving the coveted Good Housekeeping 2026 Snack Award. Specifically, the brand's Sea Salt and Cheddar Super Veggie Straws, cooked exclusively in premium avocado oil, have been recognized for their exceptional flavor and health-conscious ingredients.
This proud recognition marks the third consecutive year that Jackson's has been awarded by the respected publication, a testament to the brand's innovative approach to snacking that emphasizes bold flavors and better-for-you ingredients. Last year, their Wavy Cheddar Sour Cream Flavored Sweet Potato Chips also clinched top honors, further highlighting Jackson's growing reputation in the healthy snack sector.
The Super Veggie Straws are not just a delicious option but also cater to the modern snackers' needs. Made with real vegetables, these straws are engineered to deliver a light and crispy texture without compromising on flavor. Moreover, they stand out in the market for being non-GMO certified, vegan, and free from the top nine allergens, ensuring inclusivity for all snack lovers. Available in flavors such as Sea Salt, Cheddar, and Ranch, they have quickly gained traction among consumers who prioritize health and taste.
As Jackson's continues its national expansion, the brand has secured shelf space in major retailers including Costco, Walmart, Target, CVS, Whole Foods, Sprouts, Publix, and Sam's Club, among others. The momentum behind Jackson's growth is palpable as more consumers seek out feel-good snacks that are not only tasty but also align with healthy dietary choices. The company's journey began in the kitchen of the Reamer family, inspired by their son Jackson's battle with a rare autoimmune disorder, leading to their mission of creating both nutritious and enjoyable snack options.
Since its inception in 2013, Jackson's has drastically transformed the snack aisle. Starting with their signature sweet potato chips, they have expanded the product line to include innovative offerings such as kettle potato chips and now the popular Super Veggie Straws. The brand stands firm on its commitment to transparency in ingredients and sustainable practices, crafting snacks that focus on simplicity and quality.
Jackson's manufacturing takes place in a state-of-the-art facility located in Muskego, Wisconsin. This strategic choice allows the brand to maintain a keen oversight on quality, innovation, and production processes. Following a significant investment from Shark Tank's Rohan Oza, Jackson's has expanded its reach while never straying from its core values of providing clean, craveable options.
Recognition from Instacart as one of the fastest-growing emerging brands of 2024 underscores Jackson's impact in the market. Today, shoppers can find Jackson's snacks not only at physical stores but also online in multipacks and variety packs through platforms like SnackJacksons.com and Amazon.com. Jackson's is steadily carving out a niche in the competitive snack category, proving time and again that health-conscious does not have to mean flavorless.
For additional insights and to explore their entire range of avocado oil-cooked snacks, consumers can visit
SnackJacksons.com, where delicious and healthy options await.
In a world where every bite counts, Jackson's is leading the charge to redefine snacking, one Super Veggie Straw at a time.